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Magellan AI
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Data and analysis
Empowering publishers, agencies and brands to succeed in the rapidly changing world of podcast advertising.
Data and analysis
Stories
May 1, 2024:
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Podcast ad spending climbed 29% year-on-year in Q1/24, according to a new report from Magellan AI. The free report also covers details of which categories are growing, how genres compare in ad load, and the most common place for ads in episodes.
April 30, 2024:
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Magellan AI covered the top podcast advertisers for March 2024.
April 11, 2024:
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John Goforth from Magellan AI guests on Partner Up Profits to talk about how podcast advertising works.
February 21, 2024:
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Magellan AI shared its rankings for top podcast advertisers in January. MGM Resorts was the advertiser which has increased its spend the most, alongside MailChimp owner Intuit and IXL Learning. There’s a free webinar on these results tomorrow at 11am ET.
January 31, 2024:
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Magellan AI has released its Podcast Advertising Benchmark Report for Q4/23. The free report looks at six advertising markets including the US, Germany, the UK and Canada, and says that podcast ad spending increased 29% year-on-year.
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