SiriusXM’s Greenstein confirmed for The Podcast Show

• SiriusXM’s President & Chief Content Officer Scott Greenstein will be in conversation with James Corden at The Podcast Show. It’s the latest announcement from the show, which is in London on May 22-23. More than 15,000 delegates are expected from around the world. Tickets are here - use PODNEWS10 to save on selected passes. Our Editor is also speaking at the event.

• Making a branded podcast? How about… using that branded podcast as on-hold audio? How Audio Turns Waiting Time into Brand-Building Opportunities, is a new study released today by Veritonic. 40% of consumers would quite like to hear about interesting new podcasts while they’re on hold…

• The Podcast Power-Up Summit has been announced in Toronto ON, Canada. There’s an early-bird price of CA$75 if you’re quick.

• Auddia, which is working on a podcast app that skips the ads, has done some financial manoeuvring to avoid being taken off the NASDAQ. It’s lost two-thirds of its stock price in the last six months. Earlier this month it gained a patent for ad-skipping live radio.

• Danielle Desir Corbett’s monthly Grants for Creators newsletter contains 78 grants, worth around $1mn. She previews five of them on LinkedIn.

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• Black American media outlet The Grio has laid off a number of staffers including members of the podcasting team.

• Magellan AI covered the top podcast advertisers for March 2024.

• Canadian podcasters prefer the Canadian way to monetise: collaborative host-read ads with brands they trust. Kattie Laur looks at the Canadian podcast sponsorship economy, in the Pod The North newsletter.

• Last weekend, the Black Effect Podcast Festival took place in Atlanta GA, USA.

• Plans from the BBC to take ads on podcasts in the UK will “drain advertising away from journalism”, says former BBC News head James Harding. The Editor of Tortoise was speaking to UK politicians. In the same committee, Spiked, a libertarian web magazine, revealed that a brand-safety tool has recently flagged the publication, causing a significant dip in revenue.

Moves and hires

• Danni Wright has been appointed as Head of Strategy for Mamamia.

Tips and tricks - with Memberful

• Anna Sale shares interview techniques in the Working podcast from Slate.

• We Edit Podcasts post tips for “finding your creative energy groove”.

Podcast News - with New Podcast Trailers - the podcast

In & Around Podcasting this week features the story we broke last week about Spotify leaving the IAB, and what that means for the industry. Mark Asquith and Danny Brown chat with Podnews’s Editor, James Cridland.

The Interview is new from The New York Times. It’s in the former First Person feed, calling itself “a ‘Full-Course Dinner’ With the World’s Most Interesting People”. The first two episodes are out now; interviews will be published as a podcast for those who want to listen, and also as a text Q&A for those who prefer to read.

New from Audacy’s Pineapple Street Studios and Wondery, The Competition is now available everywhere. The series focuses on the contestants of the Distinguished Young Women (DYW) program, a quasi-pageant/ academic competition that’s one of the most lucrative scholarship programs for teen girls in America, and follows seven participants as they experience the highs and lows of competing for two weeks, away from home and under the most high-stress circumstances. Wil Williams reviews it in their newsletter.

The Net Zero Path For Business is new today from AGL, an energy supplier, and The Peers Project. The show aims to unpack some of the ways you can begin to transition to renewable energy and lower your carbon footprint.

Appalachian Mysteria has returned for its final season. Known for its captivating investigative journalism on the enigmatic and often harrowing crimes of the Appalachian region, this season draws from listener recommendations for its subject matter, presenting curated content by the audience.