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3% of companies buy half of all podcast ads. Take a look at how different companies approach podcast advertising, and why so many of them churn.

Wondery does a deal with Universal Music

April 18, 2019 · 3.1 minutes to read

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The Primary Ride Home is a new daily podcast from Ride Home Media, “the daily news podcast company”. The podcast, hosted by Chris Higgins, is updated for 5pm every day. It’s the second podcast from the company; the first was Techmeme Ride Home, a tech news podcast. (Ride Home Media / Anchor)
Happy Birthday This Week In Tech, which is 14 years old. Leo Laporte and the team have posted their very first episode, then called Revenge of the Screensavers, on YouTube - oddly, acted out by puppets.


Laura says:

I manage podcasts for an NPR member station. I’m thinking of changing all our language to “follow.” It solves the listen-one-time vs listen-from-now-on problem, but still sounds free.

Joshua adds:

I think “Follow” actually makes a lot of sense. More so than Subscribe or Listen. Particularly when you realize that people “subscribe/follow” a lot of shows and only selectively listen to episodes that either look interesting or come from their absolute favorite shows.

…we’d note that “follow” is language also used by Spotify (in some user interfaces), as well as iHeartRadio.

If you have views on anything we cover, hit the reply button.

We’ve added magic QR code links to our podcast links pages (here’s an example) which, when scanned, open either Apple Podcasts or Google Podcasts automatically. Good for business cards, if you think people know what to do with QR codes.


<< The podcast that crashes car radios


Podcast Partner Manager Japan, Spotify
Talent & Casting Lead, Spotify
United States of America

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