When podcast analytics go bad
January 2, 2018 · Updated June 19, 2018 · 1.2 minutes to read
EXCLUSIVE: Are iHeartMedia really the number one short-form podcaster, as we reported on Dec 26? No, it would appear that they probably aren’t. After a lengthy investigation, we can reveal that the Podtrac figures are wrong - possibly thousands of times too large. Read our full investigation to discover what’s happening and how you can check your own podcast for the same error.
VentureBeat considers that 2017 was the year of the podcast. Paul Sawers particularly highlights the rush to invest in podcast companies, and quotes a podcast advertising company as saying their client spend has trebled year-on-year.
Interesting hyper-local podcast formats from Nashville TN, USA:
A feature on Beverley Wang, who hosts the Australian ABC’s It’s Not A Race podcast, which finished its second season last month.
A recommended podcast: Eat Sleep Work Repeat, a podcast about happiness and work culture, hosted by Bruce Daisley (who is also the European boss for Twitter).
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