Acast talk data and podcast monetisation
November 24, 2017 · Updated December 31, 2017 · 2.4 minutes to read
Podcast Movement (Jul 23-26, Philadelphia PA, USA) has a holiday special registration deal on for the next three days. Free t-shirt, too. (Caution: the schedule on the website is from 2017.) Podnews will be there.
Acast talk about data, monetisation and Australia. “Data analysis can reveal podcast listening habits. Henrik gave the example of a specific Nova niche podcast series about IVF, where almost 100% of people who began, listened right through. My Dad Wrote a Porno also has about 100% listening completion, because listeners are so engaged with the comedy”
In an Australian podcast chatroom, news of a quiet but significant update for Pocket Casts on Android. Click on any “Subscribe on Apple Podcasts” link on your phone, and your Android phone will now offer to open that link within Pocket Casts instead. Shouldn’t be any reason why other Android podcast apps shouldn’t follow-suit; that would mean an end to the plethora of subscribe links. Here’s an iTunes link to try it on.
Day two of the Ashes cricket might be over, but the ABC have announced a new podcast, The Urnbelievable Ashes, hosted by Brit Andy Zaltzman (“The Bugle”) and Aussie Felicity Ward (“Any Questions for Ben?”).
13% of Germans have listened to a podcast, according to ARD/ZDF research. It skews more male and more young, as it does in other countries.. Weekly usage figures are 3.8% of the German population. (82.7m). Lots more on-demand data in this research.
The BBC is experimenting with producing “perceptive media”, and a new blog post from their R&D department pre-announces an Android app experiment. Imagine a podcast that knows if you’re walking or in a car; a podcast that knows if you’re outside in the cold or inside in the warm; a podcast that knows if it’s raining or sunny; one that knows if you’re at home or at work. For a predecessor, see this talk from Tony Churnside at the Next Radio conference.
CastAway, the Australian podcast awards, will be in Melbourne VIC, Australia next year, on Saturday 5th May. Some new categories, too. Dave Gertler is at the Melbourne Podcasters Meetup on Dec 6 to explain more.
Experiments on speaking styles, and what difference it makes. Very useful for podcasters. Robotic voices are less engaging; and people can tell others’ feelings better if just listening to their voice, rather than seeing them as well.
Listicle: 4 life-changing podcasts about freelancing; and while we’re on the solopreneur track, here’s how to use a podcast to support your business. Thanksgiving has also allowed many US publications to give lists of podcasts to enjoy over the US holidays.
Following BBC News’s lead a few days ago, @mattjlew “gives thanks” for his favourite podcasts using emoticons. ¯\(ツ)/¯
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