French podcast platform Ausha launches in US

• Popular podcast platform Ausha ('Oh Sha’) has launched in the US. The hosting platform, used by more than 7,000 podcasts in France, includes a social media manager, one-click sharing to YouTube, and monetisation options.

• Does podcasting have an ad frequency problem? In Sounds Profitable with Podsights this week, Bryan Barletta works with Podscribe to discover how big the problem really is.

• Adnan Syed is innocent. After spending 23 years behind bars, all charges against him have been dropped. His innocence will be formally certified. His case was followed by Serial and Undisclosed.

• Popular open-source Android podcast app AntennaPod has launched v2.7, including a new view called “the inbox”, allowing you to add episodes to the play queue or remove episodes completely.

• Press Gazette writes about Tortoise podcasts being the most profitable part of the company. Tortoise, a slow news product, now has twelve staff working on podcasts.

• Written by Siobhán McHugh (and with input from Podnews’s Editor), The Power of Podcasting: telling stories through sound is now available in the US and Europe, published by Columbia University Press. We gather that CUP20 gets you a discount. In Australia and New Zealand, it’s published by UNSW Press.

• SiriusXM is to open new, state of the art studios in Miami FL, with a 50-seat performance space. It also owns studios in West Hollywood CA, New York City NY, Washington DC and Nashville TN.

• How much does a podcast cost to make? Dustlight Productions founder Misha Euceph explains a “super lean” price for a weekly show: $244,000 for a year.

Thank you to Angie Griffith for your kind personal support of Podnews via Patreon. We’re grateful for your support of our independent journalism. You, too, can be like Angie.

Moves and hires

• Jeff Rowe has been hired as VP, Programming for Southern California Public Radio, who own KPCC and LAist. He joins from NPR.

Tips and tricks

• Should You Start a Podcast in an Oversaturated Market? (Blubrry)

• How to Create a Podcast that’s Scary Good (Libsyn)

Podcast News - with Lemonada Media

From Lemonada Media: On Funny Cuz It’s True Elyse Myers interviews well-known individuals about their most awkward moments. Relentlessly unfiltered and relatable, we’ll laugh at and learn from the moments that keep us up at night.

Best Friend Energy is new from Sony Music Entertainment, The Home Edit, and Hello Sunshine. It’s a weekly show, hosted by Clea Shearer and Joanna Teplin, The Home Edit co-founders and the New York Times bestselling authors.

Within Men In Blazers and Pod Save The World you’ll find World Corrupt, a new show focusing on the FIFA World Cup in Qatar, which it says is ethically fraught, morally bankrupt and already soaked in blood and oil. It launched earlier this week.

Running Smoke launches today. It’s described as a white-knuckle true story about fast cars, organized crime, and a NASCAR driver changing the future of Native rights. It’s hosted by journalist Rajiv Golla and it’s a co-production of Dan Patrick Productions and Campside Media.

In the Tribeca Audio Premieres podcast feed today, a new audio-drama podcast makes its debut. Lake Song, an epic audio-drama series set in the distant future of Make-Believe Association’s home city, Chicago, looks at the city in 2098, when the Republic of Chicago has what the world needs: fresh water. Expect sci-fi and music, politics and poetry.

Look Again: Mental Illness Re-Examined is, say the producers, “for anyone whose life has been touched by mental illness. In other words, it’s for everyone”. By the British Columbia Schizophrenia Society, the show returns for season three today, and sets out to illuminate and help build compassion and better understanding for individuals and families affected by severe and persistent mental illnesses like schizophrenia.

Podcast ads in the wild

In their home town of Newcastle, England - Sh**ged Married Annoyed's Acast+ premium membership gets a highlighted billboard on the A186 in Benwell Grove.