TV and podcasting are true companions

• Video and podcasting can work really well together - when promoting each other, says new research from Sounds Profitable and Owl & Co. 16% of podcast listeners have purchased a streaming subscription after hearing about a show they want to watch - and 44% of listeners to a podcast about a TV show or movie talk to their friends about the TV show.

• The Daily reaches twice as many listeners as Joe Rogan, according to Podscribe’s rankings for the month of October 2025. The Daily, Crime Junkie and The Joe Rogan Experience held their positions in the top 3, reaching 11.1mn, 10.8mn and 6.2mn listeners. The Charlie Kirk Show, which jumped to #9 last month, has dipped to #25, after its monthly audience more than halved - it’s down to 2mn.

  • Podtrac’s rankings for October are also released. Year-on-year, every participating publisher’s global RSS numbers are down by around 8%.

• RØDE has announced the RØDECaster Video S, a smaller video mixer. It includes automatic video switching based on who’s speaking; and is $499.

• One of the longest-running “podcasts about podcasting” from a podcast company, The Feed The Official Libsyn Podcast, is to close. Hosted by Elsie Escobar and Rob Walch with more than 300 episodes, The Feed has been going since July 2013 - the first episode covering Windows Phone 8 podcast apps and Stitcher stats. A Libsyn spokesperson told us: “As Libsyn looks ahead to 2026, we’re excited to introduce new ways to support and celebrate our creator and advertiser community across all our platforms. Stay tuned – more ways to learn, connect, and create are on the way.”

  • Rob Walch’s own podCast411 podcast broke the news, as he announced his show’s return: podCast411 been going since December 2004.
  • On a personal note: The Feed’s listener meet-up in Philadelphia in 2018 was the first podcast meet-up I went to. Rob and Elsie were gracious and welcoming to their listeners, including me. I’ll miss it.

• In the Dominican Republic, the first annual PodcastRD Awards 2025 have been announced, with nineteen podcasts competing for an award. The event will be live online on Nov 11.

• The All Ireland Podcast Awards announced the shortlist for this year’s awards. The winners are revealed next week.

• Meet Cute, a scripted podcast company specialising in romcoms, has been acquired by FOX Entertainment. No terms were given.

• We took a careful look at the new Apple Podcasts Connect terms of service. There’s no material changes. As ever, we publish them in full, so a) you can see them without an Apple ID, and b) you’ve some light reading in case of insomnia.

• Netflix is apparently talking to SiriusXM about taking some of its video podcasts. As with other deals, it would remove the shows from YouTube.

• Edison Research looks at the podcast appearances made by the NYC Mayoral candidates. The winner, Zohran Mamdani, appeared on the most podcasts - 31, reaching 12.5mn people.

Discover How Many People Are Finding Your Show for the First Time

Paid content

For years, podcasters have been asking the question: How many listeners are tuning in for the first time?

CoHost’s New Listener Metric finally gives you that answer. This analytics update reveals how many listeners are tuning in for the very first time, helping you track true audience growth and discovery.

No more blending new and returning listeners into one number. Now, you can:

• Benchmark new listeners over time
• Gain a more accurate picture of audience growth
• Prove new growth to clients, sponsors, and leadership teams

Available on all hosting plans. Explore your new listeners.

Podcast News

Libsyn has announced an exclusive ad representation deal with Strictly Stalking, a podcast devoted solely to the crime of stalking. The show launched in 2020.

Cross Party Lines is a weekly podcast about the political landscape in New Zealand and around the world. Hosted by former Labour Party Leader/Cabinet Minister Phil Goff, Former National Party Attorney General Chris Finlayson and political tragic and technical guy Sam Collins, it’s an insight into decision making from those who have sat at the highest tables - looking at the structural challenges, challenging the status quo and explaining New Zealand’s place in the complex geopolitical stage.

When a popstar with a penchant for easter eggs vanishes, 12 y/o superfan Lexi - and Dad - follow the tracks. Radio Violence is a six-part fictional mystery where fandom is a matter of fatality. Each episode blends immersive audio drama with original songs containing clues. Warm and heartfelt with vivid characters and just enough suspense; the deeper Lexi goes, the closer she gets to a truth that could silence her forever.