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How this fiction podcast makes money

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Slide 6

Podcast ads in the wild

HsW

On Ben-Gurion-Ring in Bonames, a northern suburb of Frankfurt, Germany, Steffen spots this ad for the State Government’s Science and Culture podcast, Hessen schafft Wissen. “The round thing is called a Litfaßsäule”, he helpfully tells us; in English, you’d call this a Litfass Column, since it was invented by the German printer Ernst Litfaß in 1854. It made it into a Google Doodle once.

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