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'Super Listeners' study reveals heavy podcast listeners say the medium is the best way to reach them

PRESS RELEASE · Somerville NJ, USA ·

According to the latest Super Listeners Study, podcast “Super Listeners,” Americans 18+ who listen to five or more hours of podcasts weekly, see podcasts as the best way to reach them despite a perceived increase in ads. Edison Research, the global authority in audio research, along with Ad Results Media, an audio industry leader in branded personality-driven advertising, and PodcastOne, a subsidiary of LiveXLive (NASDAQ: LIVX), the leading podcast network, announced today the results of the second-annual study on podcasting’s “Super Listeners.”

Advertising on a podcast is the best way for a brand to reach Super Listeners.

Super Listeners are noticing an increase in the number of commercials and ad breaks.

While quantity and length of ad breaks increase, the positive impact of podcast advertising continues to rise year-over-year.

Testament to the positive impact of podcast advertising is seen in the percentage increase of Super Listeners that agree with the following statements:

Host-read ads provide tremendous value.

Super Listeners are consuming more podcast content than ever before.

“We are so pleased that Ad Results Media and PodcastOne have partnered with Edison Research to continue our Super Listeners Research Series,” said Tom Webster, Senior Vice President at Edison Research. “With the quantity of podcast advertising increasing, and the character of those ads changing, it is imperative to take the temperature of podcasting’s best customers regularly. Super Listeners 2020 very clearly shows that while podcasting continues to enjoy advantages as an advertising platform, listeners are noticing more ads and longer ad breaks.”

For more information on this study and to explore these insights further, please visit https://www.edisonresearch.com/super-listeners-2020/

 

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