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Hunter Moranville

Spotify rolls out video for all podcasts

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  • Spotify now allows you to upload videos for podcasts that are not hosted on its platform. We reported this in June last year; but the feature hasn’t been available to many creators until a partial roll-out last week: we’re now seeing it for some of our shows.

    • Like YouTube video, it doesn’t use RSS - the video file is hosted on Spotify’s servers, so plays won’t appear on your own podcast host’s analytics (and things like DAI won’t work).
    • Caution: Once you upload the video version, it seems that Spotify will never use your RSS audio - even if your listener doesn’t watch the video. In this episode we’ve uploaded the video version, and edited the opening jingle to add “this is the video audio”. In our tests, we don’t seem to be able to play it at all without hearing that (even when downloading as audio-only) - and that video is only on Spotify’s servers.
  • Exclusive: King Bach, who originally went viral on Vine and is now big on YouTube, TikTok and Instagram, is launching a podcast with Cloud10. King Bach’s Court will launch this Wednesday.

  • Podtrac released its rankers for May. After being #1 global publisher in March, Acast is now absent from the global publisher list altogether; it’s fifth in the list of US publishers. Total RSS traffic was down 3% month-on-month, while YouTube views were up 11%.

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  • Buzzsprout now supports Podlove chapters, meaning that chapter support for all Buzzsprout shows is now available within Spotify, which supports the format.

  • Alby, which many new podcast apps rely on for monetisation, is no longer offering new accounts to people based in the US, even via its API. It’s a significant speed-bump in the world of “streaming sats”, the monetisation option enabled in a number of podcast apps, since it makes it harder to on-board new listeners. The Podcasting 2.0 podcast in recent weeks has raised the alarm; and discusses Greenlight and the Breez SDK as potential ways forward.

  • The “course” medium has been formalised in the new podcast namespace. It’s part of the Phase 7 process; other proposals will also be posted for public review. Follow those here.

  • Libsyn’s Wordpress “Publisher Hub” plugin was removed in March for a “security issue”, possibly this one. The plugin was last worked-on in Sep 2023; it is, however, still promoted on the Libsyn website.

  • Apple’s WWDC starts today at 10am PT. Don’t expect anything new with Apple Podcasts, according to the Apple news websites.

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Companies mentioned above:
Acast logoAcastAdelicious logoAdeliciousApple logoAppleApple Podcasts logoApple PodcastsBuzzsprout logoBuzzsproutCastos logoCastosCastro logoCastroLibsyn logoLibsynPodbean logoPodbeanPodigee logoPodigeePodtrac logoPodtracSCA logoSCASpotify logoSpotifyThe Podcast Show logoThe Podcast ShowYouTube logoYouTube

Podcast data for Jun 10

#1 in Apple Podcasts
US flag Wiser Than Me with Julia Louis-Dreyfus (Lemonada Media)
DK flag Q&CO på B.T. (B.T.)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
DK flag Manden fra Korsør (Sjællandske Nyheder)

Over the last week, 197,050 podcasts published at least one new episode (down 2.4%). source

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