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Spotify Podcaster Wrapped
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Spotify wraps up some stats

LISTEN · · Updated · 5.6 minutes to read
  • Spotify has launched 2022 Podcaster Wrapped, “a treasure trove of growth insights and data” about your podcast - and offers plenty of bragging rights. (For seven people, the Podnews Daily is their most listened-to podcast, apparently.)

  • Buzzsprout has posted its network statistics for November. The only regularly released IAB-compliant numbers, the numbers show a slight drop for Apple Podcasts (now 38.2% of all downloads), and a smaller rise for Spotify (up to 26.6%). Google Podcasts is the third largest podcast app, with 2.7% of all downloads.

    • Buzzsprout don’t give any AppleCoreMedia traffic to Apple Podcasts, so Apple’s figures are higher in reality (we estimate 4.5% higher); but Apple has automated downloads by default, which Spotify or Google do not. We estimate unlistened-to downloads in Apple Podcasts represent 31% of all these downloads, though Apple doesn’t agree. After all that, though, Apple’s revised share of 29.8% of all listens still makes it #1.
  • Magellan AI is announcing a new collaboration with Experian: the Experian Identity Graph will power Attribution by Magellan AI, the company’s new attribution platform.

Thank you to remote audio company Cleanfeed, who have updated their support. When the Emmy award-winning company originally supported us, Patreon only did US dollars, but Cleanfeed just switched to their preferred currency of UK pounds instead. You can do that too, here.

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