Spotify’s new Podcast Streams can promote your show

• Spotify has launched Podcast Streams, a tool to let creators of all sizes promote their shows to music listeners on Spotify. The tool includes a number of attribution measurement targets.

• The annual Finnish podcast survey has been published by Norstat for Podimo. The study shows an appetite for more erotic content, and one of the top three specific places to listen to podcasts was the sauna. Apart from confirming the stereotypes, 62% of podcast listeners said they would be willing to pay for them, a figure which has increased from 49% last year.

• Podcast ad-skipping company Auddia has raised a further $3.5mn to improve faidr, its app.

• PodMatch, a podcast guesting service, has added support for interviewers (or interviewees) that charge a fee.

Podnews returns tomorrow at our usual publishing time, with our usual number of stories.

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