Podnews launches new, weekly adtech newsletter; Overcast adds dynamic ad warning

• Podnews has launched a new, weekly, adtech newsletter. Sounds Profitable, which launches in beta today, is written by Bryan Barletta who has worked in digital advertising since 2009, and in podcast advertising since 2013. It’s free to sign up; new articles come out every Monday.

  
  This link is no longer available, as at Aug 27 2023

• The IAB Tech Lab has released guidance for podcasts on the Apple Watch. As Sounds Profitable notes, this is the first time the IAB has focused on a specific platform, and a specific player. Speaking to Sounds Profitable, the IAB have also confirmed this is specifically around the Apple Podcasts app on watchOS, and not the entirety of the platform. Read on for a full breakdown of what it may mean for your download numbers.

  
  Aug 27 2023: This broken link now points to the Internet Archive.

• The next version of Overcast, the world’s third biggest podcast app, will remove one way for podcasters to earn revenue, and highlight another as a concern. A new “privacy screen” in the app’s latest beta release adds a brightly-coloured warning alert for any podcast that may earn revenue from dynamic advertising and geolocation. And for smaller podcasters, the “donate” button, launched in August 2018 by the app’s developer, Marco Arment, will be removed “because nobody used it and it’s not worth today’s app-review risk”, he writes - referring to Apple’s notoriously strict app approval process. The donate button is also in apps from Breaker, RadioPublic, PodcastAddict, Castro, and our own podcast pages. (From Sounds Profitable, here’s more about how geolocation works in podcasting).

  
  Aug 27 2023: This broken link now points to the Internet Archive.

• Spotify is offering Meghan Markle and Prince Harry a “seven figure deal” for exclusive podcasts, according to a story in the UK’s Mirror newspaper. An insider said “Of course, money is no object.”

• The BBC is making a new podcast that you’ll only be able to hear on Spotify. BBC Studios, the commercial arm of the corporation, is co-producing the new show, Sorted with the Dyers, alongside production company Pod Almighty. It will not be available on the BBC Sounds app, which offers radio, music and podcasts from the BBC.

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• “Hey, Google, order room service”. Google is putting their smart speakers into hotel rooms. It would allow podcasts to be heard in every hotel room, too. No hotel chains are mentioned by name in the story.

• A new quality assurance service for podcast editors, PodPerfect QA promises to do the “final listen” of a show for you. In a blog post, Tanner Campbell explains the benefit of outsourcing this work to keep your hourly earnings high, and the relationship with your client in good condition.

  
  This link is no longer available, as at Aug 27 2023

• History Pods is a new website promoting new releases from independent history podcast creators. It features filters and a subject matter search.

• Here’s an unnamed tool to automatically upload the audio from videos you post on your YouTube channel to Anchor.

• AutoPod is a new service that records radio station output and automatically turns it into podcasts.

• A podcast editing company, Mojapod, reckons you don’t need any skills to start a podcast, which is a relief.

• NPR thinks “emu” is pronounced “eee-moo”. It isn’t.

• Madeline Joannou (ex ABC MADE) has been appointed Managing Producer, Podcasts at Mamamia in Sydney. She’d pronounce it “eee-myuu”, because that’s the correct pronounciation.

  
  This link is no longer available, as at Aug 27 2023

• Lifehacker think it’s time to cull your podcast subscriptions for some reason. We’d start with those that can’t pronounce “emu”.

Tips and tricks - with Spotify for Podcasters

• Should you record your podcast using Zoom? (Rachel Corbett)

• Radio personalities: you already have the skills to podcast (Suzy Chase)

Podcast News

The Joe Rogan Experience starts on Spotify tomorrow, and becomes a Spotify exclusive later in the year. Rogan has posted a shot of his new studio on Instagram, which Londoners will instantly recognise as a particularly claustrophobic commute on the Bakerloo line.

Fantasy Football: Today in 5 is a new daily short-form podcast aimed at fulfilling your fantasy fix before breakfast. CBS Sports is expanding its 'Fantasy Football Today’ brand with a new feed focusing on delivering news and advice in just five minutes each weekday morning.

On Things We Left Behind, the winner of Acast and Listen’s first UK podcast talent competition, ‘LaunchPod’, has launched today. The podcast explores the hidden afterlife of war.