British podcast listeners listen to 6.5 hours a week
In the UK, the MIDAS Summer 2022 survey has been published by RAJAR. It suggests a new high of 19% of adults (10.5m) listening to podcasts every week (for a total of 69m hours). Podcast listening is 58% male in the country; and peak time for podcast listening is around 9am.
YouTube is rolling out enhanced advertising to podcast listeners. Advertisers will now be able to place up to 30" audio spots, and narrow their campaigns to specific genres.
- YouTube’s podcasts homepage is currently unavailable outside the US; though the company announced audio ads will be rolled out globally.
Spotify has added free access to Podsights and Chartable for Megaphone customers in the UK, Germany, France, Italy and Spain. The company has also announced that Reach plc is the latest publisher to join Megaphone and the Spotify Audience Network.Spotify 🇸🇪
Megaphone 🇺🇸 Podsights 🇺🇸
Michael Mignano, co-founder of Anchor, was interviewed by the University of Delaware, ahead of a lecture he’s giving on Friday.
The Australian Podcast Ranker for September was released. SCA says LiSTNR is #1. ARN says its iHeartPodcast Network is also #1. The ranker doesn’t measure the ABC, which is probably #1.
In India, a new brand of podcast microphones, Audio Array, has been launched.
Grab the L&P and a chocolate fish, and prepare your winning shows: the New Zealand Podcast Awards now close for entries this Thursday Oct 20 at 5pm. Meanwhile, the Latin Podcast Awards winners were announced and Osher Günsberg has been named Chair of Judges for the Australian Podcast Awards.
And, Spotify has decorated its New York office with statues of cats - called “podcats”. We’re told that “one of the cat statues wears goggles and holds a test tube, which represents Spotify’s podcasts on science.”Spotify 🇸🇪
Moves and hires
Chris Colbert, Jay Green and Arielle Nissenblatt have been announced as new board members at The Podcast Academy.The Podcast Academy 🇺🇸
Tips and tricks
- Jay Clouse spoke to Podcast Bestie about how to make a good video podcast.
Podcast News - with Lemonada Media
Participate in MIDiA's latest survey, and get exclusive access to our Future of Music report.Paid content
MIDiA is currently fielding a survey for artists, podcasters, music executives, agents and managers (who are based in the US and UK) to learn about their biggest priorities, challenges, and unfulfilled needs when using major streaming services.
The results will be used to drive innovation towards developing a better, more effective experience for artists and their teams using streaming services — from release to data analytics, promotion and beyond. As such, this survey is your chance to share what you would like to see improved or changed about any part of the process.
Participants will also receive a free copy of MIDiA’s report “The Future of Music”, which is normally priced at £9,000 excl. VAT. In addition, three lucky participants will each win $1,000 in cash from our prize draw.
Click this link to start our survey. All responses are confidential, and it should take no longer than 10 minutes to complete.
Podcast data for Oct 18
- #1 in Apple Podcasts: US: Rachel Maddow Presents: Ultra (Rachel Maddow, MSNBC) CA: Rachel Maddow Presents: Ultra (Rachel Maddow, MSNBC)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) CA: Kim Kardashian's The System: The Case of Kevin Keith (Spotify Studios)
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