A billboard for Routes, as seen in a Westfield shopping centre
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Train company’s podcast promotion on the right track

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  • Routes is a new podcast that launched yesterday in the UK, for train company LNER. Hosted by Clara Amfo, the way the podcast is being marketed is just the ticket for the railways - on large billboards on the way to railway stations and inside them, plus seat-back QR codes on board; it’s playable on the LNER app, and is even being promoted to travellers on railway station tannoy announcements. See it, say it, sorted: it’s produced by Leeds-based Distorted.

  • Spotify has rolled out an easier way to share podcasts to TikTok (and music, audiobooks, etc). Another new integration can add podcasts to your library as you scroll through Instagram as well.

  • Podtrac released its new US rankers for October. Most participating publishers saw increases in the month. As a reminder, the “top publishers” ranker also includes YouTube podcast consumption; 43% of downloads/views for Libsyn Ads shows are consumed on YouTube; 56% of Paramount’s are, too.

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Companies mentioned above:
Libsyn logoLibsynLibsyn Ads logoLibsyn AdsPocket Casts logoPocket CastsPodtrac logoPodtracRØDE logoRØDESpotify logoSpotifyThe Podglomerate logoThe PodglomerateTransistor logoTransistorYouTube logoYouTube

Podcast data for Nov 8

#1 in Apple Podcasts
US flag The Joe Rogan Experience (Joe Rogan)
IN flag Bhagavad Gita (Spydor Studios)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
IN flag The Stories of Mahabharata (Sudipta Bhawmik)

Over the last week, 201,086 podcasts published at least one new episode (down 4.3%). source

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