RedCircle’s open host-read ad system
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RedCircle has launched OpenRAP, a scalable platform for host-read ads. Podcasters can now keep their existing (VAST-capable) hosting provider and have new fully-automated host-read ads inserted directly into their show by RedCircle’s ad platform. RAP automatically manages ad insertion, measurement, reporting and payment.
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First look: RSS
.com has bought Mexico City podcast production company Vandi Media . It is set to enhance RSS.com’s production capabilities and ad sales opportunities. RSS is already highly active in Mexico with a number of large shows and agreements with Grupo Fórmula. -
The BBC is to carry advertising on its podcasts in the UK - if you’re not listening on BBC Sounds. The BBC is funded by a mandatory charge for UK households of US$215 a year, in the form of a television licence fee; this is the first time that BBC programmes will carry advertising on first release. It’ll be on smaller shows at first, and BBC News reports that it’s “subject to regulatory assessment”; though it’s unclear what regulator they are referring to.
- The news has been heavily criticised by commercial competitors, who are solely reliant on ad revenue. News Media Association chief executive Owen Meredith said it would “wreak havoc on commercial players right across the media and advertising sector”, while Måns Ulvestam of Acast - which sells ads on BBC podcasts outside the UK - was quoted as saying the ads “will cannibalise every other podcast’s revenue”.
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Libsyn’s AdvertiseCast is now Libsyn Ads, in a rebrand announced today. It’s “a natural progression of the successful execution of our platform strategy”, says CRO Dave Hanley.
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Fancy a slice of Blubrry PAI? Blubrry has launched the Blubrry Podcast AI Assistant, which helps podcasters with creation, production and clips. Six months of work, the tool is future-ready, able to switch between LLMs when required.
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Audacy has launched dynamic AI contextual advertising for podcasts, using transcripts to more accurately match topics with advertising categories.
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Audio advertising company AdTonos has unveiled Amplifier, a tool to enhance the audibility of audio ads. The company claims it has been proven, using brain scanning technology, to result in better response rates and emotional connections.
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Acast and Global both spoke at a UK Parliamentary Committee earlier in the week about the future of news, including podcasting.
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The subscription-only New York Times Audio app has exceeded one million installs, and audio on the platform got an average of 110mn monthly downloads per month last year, according to NYT Head of Audio Paula Szuchman.
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PJ Vogt’s Search Engine is to launch a paid subscription, dubbed “Incognito Mode”. It’s powered by Supporting Cast. In the announcement, PJ Vogt says the show is not profitable; and 40% of the show’s audience are international but “we currently do not make money from the advertisements they hear”.
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Disgraceland has launched a podcast… via email. The “Disgraceland Dive” is a daily email over nine days, introducing a listener to an archive season of the popular music podcast, focusing on The Beatles.
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Local US advertising will be $172mn this year, says BIA Advisory Services. Digital will account for $84mn.
Moves and hires
- Matt Tasker has been hired by Voiceworks Sport as Executive Producer. He will lead on the production of some of Voiceworks’ biggest rights holder productions.
100 Latina BirthdaysPaid content
In 100 Latina Birthdays, from Peabody-nominated LWC Studios, reporters investigate the health and lifetime outcomes of Latinas in the United States from birth to age 100. Season 1 chronicles Latinas’ health during pregnancy, childhood, adolescence, and up until age 20. Listen here, on Apple Podcasts or Spotify.
Tips and tricks - with Memberful
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What makes high-quality show notes? (Bamby Media)
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How to write a podcast script (RedCircle)
Podcast News - with Airwave
Companies mentioned above:
Acast
Podcast data for Mar 21
#1 in Apple Podcasts
Three (Wavland)
La Cotorrisa (La Cotorrisa Podcast)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
Relatos de la Noche (Sonoro | RDLN)
Over the last week, 212,400 podcasts published at least one new episode (up 0.4%). source