Voiceworks Sport welcomes industry leading executive producer as team expands

Voiceworks Sport (Voiceworks), leading sport audio experts, has expanded its team with the strategic appointment of Matt Tasker. Joining as Executive Producer, Tasker will lead on the production of some of Voiceworks’ biggest rights holder productions, bringing a wealth of experience from his previous roles, working on audio projects for major rights holders including Manchester United and The Isle of Man TT.

Tasker’s appointment comes as Voiceworks prepares for another year of ambitious growth, as it works with an increasing number of major rights holders to execute audio and podcast campaigns. It includes significant growth amongst Premier League clubs, with Manchester City, Brighton and Wolverhampton Wanderers making up just some of the clubs Voiceworks is currently working alongside.

The business recently celebrated its expansion into Germany and France, through its Sport Social Podcast Network, which has achieved a milestone 12 million monthly downloads across its sports-focused podcast offering.

Tasker joins Voiceworks from Manchester-based creative company Audio Always. Previously a Senior producer for Manchester United’s in-house TV channel, MUTV, Tasker was influential in the television output at one of the first clubs to own and operate its own broadcast channel. He also played a central role in the conception and launch of the Official Manchester United Podcast, which remains one of the most popular official Premier League club podcasts.

As executive producer with Voiceworks, Tasker will lead on the production of some of the company’s biggest and most exciting shows. His initial focus will be on football output, enabling brands and rights holders to engage audiences through audio.

Jim Salveson, Director of Sport at Voiceworks said: “Having someone of Matt’s calibre join the team is testament to our growth and the fantastic productions we’re increasingly involved in. We have several exciting new projects in the pipeline, working with some brilliant rights holders, athletes, and an expanding list of Premier League clubs. Matt’s creative edge and experience will be fundamental in driving these projects forward.

“Matt’s got vast industry experience, including through his time with Manchester United. He’ll be a huge boon to the businesses we work with, who are often exploring audio strategies and campaigns for the first time. We’re incredibly excited to have him as part of the team.”

Speaking about his appointment, Tasker added: “It’s a privilege to join such a trailblazing team, which has developed a leading reputation in this space. Sports fans are incredibly loyal towards the teams and competitions they love, and audio and podcasts can really capture that. Voiceworks has an intuitive understanding of how brands and organisations can tap into this, in a way that has a measurable impact on the bottom line. I’m excited to be a part of this, working with a team so passionate about what they do.”