Radio ads: killing the podcast star?

• Almost four out of five people would skip a radio ad in a podcast, with two-thirds saying it was “annoying”. The research from Signal Hill Insights and Pacific Content warns us that “creative and content must be designed for the experience”, and that podcast creative can’t be an afterthought.

  Pacific Content Signal Hill Insights

• Triton Digital’s Canada Podcast Ranker was released for June. As our graph of the year shows, Wondery appears to be showing significant growth.

  Wondery

• There’s a good boy. If you’re a fan of puppies, we’ve good news: Podcast Movement is bringing the puppies back this year.

  Podcast Movement

• London’s Evening Standard reports “Anger from podcasters as (the) British Podcast Awards charges £300 (US$388) to attend”. Tickets last year were just £75 (US $97). Haymarket, who bought the awards last year, point to a bursary scheme that can be applied for, and says the awards event has been moved to a central London venue.

  British Podcast Awards

• Magellan AI has released the Podcast Advertising Benchmark Report for Q2 2023. A free download, it analyses over 135,000 episodes to give a snapshot of podcast ad trends.

  Magellan AI

• Blue Wire’s studios at the Wynn in Las Vegas are now also being used by other networks, too: pulling in thirty different NBA creators in the facility.

• YAP Media CEO Hala Taha is hosting a free webinar about cross-channel podcast campaigns on Aug 2. “Podcasts are no longer an audio-only format, and effective podcast campaigns lean into the strengths of each podcast influencer’s platforms across audio, social media, livestream and youtube. Learn how cross-channel podcast campaigns drive better results and how to effectively design, price and track your next campaign.”

• In the Northern Hemisphere, it’ll be “back to school” season in just over a month or so (to the relief of parents everywhere). Podcasts can help advertisers during back-to-school time: Lina Kim, the President of TPX in Canada, suggests to Jeff Ulster that the benefit of authentic, trusted voices can help advertisers break through.

• Branded podcasts can increase awareness by 89%. A new white paper from Quill looks at branded podcasts, case studies and measurement.

• There’s a new podcast studio in Denison TX, USA. It’s called Split Window Studios.

• 89% of Joe Rogan’s guests have been men, according to a stats page about the show. The average duration is over 2 hours 37 minutes.

• Rebecca Sananés is the guest in tomorrow’s Podnews Weekly Review.

  Podnews

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Podcast News - with the Radioinfo Asia Podcast Awards

Barmy Dale - The Sitcom is back for a new season next month, with two new characters. Husband and wife Linda Regan and Brian Murphy, both accomplished actors with a wealth of experience in the industry, will be joining the show for its upcoming season.

Real Survival Stories is new from Noiser today, “astonishing tales of ordinary people thrust into extraordinary situations”. The show, in binaural, is hosted by John Hopkins, and tells the story of people stranded in the desert, lost in the jungle, marooned in the mountains, and shipwrecked on the high seas.

New this week, the Pizza Pod Party features conversations about culture and nostalgia with the world’s greatest food as the backdrop. “It’s amazing what you can learn from someone through how they relate to pizza”, says co-host Alfred Schulz. The show is presented by Ooni Pizza Ovens; the first guest is comedian Roy Wood Jr.

Vox Media’s Land of the Giants, a narrative podcast about big tech, has a new season out today: it looks at twenty years of Tesla, including its forgotten origin story as well as its polarising CEO. If that’s not enough Musk for you, in October, there’ll be a new season on Twitter.

The Amplify Project launches a new season of its podcast today. The podcast continues its mission to champion diversity and promotes some marginalised voices within the literary community with a new 10-episode season that sheds light on powerful narratives from renowned writers across stage, page and screen in Britain, and provides listeners with invaluable insights into the experiences, creativity, and cultural significance of Black writers.

In London, the Somerset House Podcast has a new season taking the idea of ‘soft life’ as a launch point, featuring radical thinkers from the Somerset House Studios community of artists and beyond, who are each carving out these new ways of being. These centre the soft and the in-between, finding space for rest and ways of expanding time beyond the clock.