Podnews Report Card unveiled at The Podcast Show

• YouTube is winning podcast creator hearts, according to the results of the Podnews Report Card, which were revealed at the opening keynote for The Podcast Show in London, which kicks off today. The results show significantly better scores for YouTube in almost every category, and overall, YouTube rises to the #2 best-scoring platform, behind Apple. Apple, too, has increased its score after launching a slew of new features over the past year. We’ve the results in full.

• The International Womens Podcast Awards have a new owner, a new location, and new branding - and are open for submissions from today. Entries are just $50 each, including fees. TINK Media, the new owners of the event, are to bring the awards to Toronto ON, Canada.

• In the UK, Global announced a new premium advertising capability on YouTube. The company joins a select group of UK media companies with a direct YouTube sales capability, and is the only UK media owner able to offer advertisers audio, outdoor and premium video all in one place.

• July the 4th will be Independent Podcasters Day - a day featuring case studies and creator stories showcasing the best that independent podcasting has to offer, and why it remains the foundation of our industry. It’s being organised by Orbit and Mercury; and you can pledge your allegiance via the website.

• Insta360 launched the Mic Pro - a set of directional wireless microphones with an eink display to help brand your show. There’s more info here.

• The Triton Digital Australian Podcast Ranker was released for April. Hamish and Andy regain their spot at #1.

• Magellan AI has announced a partnership with The Roost, to bring audio and video campaign measurement to its Creator Network.

People News

• Audio Always has appointed Nicky Unsworth as non-exec Chair. The Manchester-based podcast producer has announced it has doubled its downloads year-on-year.

• PodX has appointed Pelle Porseryd as Acting Managing Director, Nordics. He will assume the role while current Managing Director Nordics, Jenny Zhao Insulander, is on maternity leave through February 2027.

Tips and tricks - with The Podcast Show London

• Wanting to rebrand your show?? Here’s how to do it, says Jason Cercone.
• We’re recording our shows this week at The Podcast Show. Here’s how we’re doing it.

Podcast News - with Airwave

With Airwave: the Family Road Trip Podcast might save your sanity this weekend, with weekly trivia fun for everyone while you’re stuck in the traffic (or worrying how much the fuel will cost)

The Soccernomics Podcast based on the New York Times Bestseller by Simon Kuper and Stefan Szymanski, is a way of looking at the game that uncovers its hidden truths. It launched yesterday, discussing the world’s biggest sport in ways you’ve never heard: the game theory of the penalty kick, or the idea that England actually hasn’t been underachieving for the last 60 years.

Podcasts in the wild

Podnews reader Hannah spotted this in Angel station this morning, for Sony Music Entertainment’s How To Fail. It’s an easy win to use electronic marketing to catch people as they go to The Podcast Show - a great way to get targeted advertising to people who are interested in podcasting.

See any marketing for podcasts in the real world? Snap’em and send’em to us.