Audio Always more than doubles podcast audience figures; appoints Nicky Unsworth as non-exec Chair
Audio Always has appointed Nicky Unsworth FIPA as Non-Executive Chair as Audio Always more than doubles its monthly audience in the space of a year. In April 2025, Audio Always shows were being listened to and watched 4.2 million times a month. As of April 2026, that figure is 8.5 million. Monthly YouTube views across the network have tripled from an average of 500,000 to over 1.5 million.
In the past year, the Audio Always network has expanded significantly, welcoming major shows including The Teen Commandments and The Girls Bathroom and as of this week, broadcast legend Natalie Cassidy joins the network with her hit podcast Natalie Cassidy’s Life With Nat. Help I Sexted My Boss has sold out an arena tour and has become the first UK podcast to be licensed to MTV UK. Recent launches Get A Grip and Fact Up with Joe and James have found loyal and growing audiences. And the network itself has been nominated for Audio Brand of the Year at the 2026 ARIAs.
Bringing three decades of experience in advertising and marketing to the role, Nicky spent fifteen years as CEO and co-owner of BJL, the creative communications agency that she ultimately initiated and led a trade-sale buyout to Dentsu, and has since built a reputation as one of the most respected board advisors and non-executive directors working across the UK’s creative industries.
She sat on the IPA Council, has chaired both the Marketing Industry Network and the advertising charity NABS, was one of the founders and chairs of Tribe Global - the global network of independent marketing agencies, and was awarded an IPA Fellowship in recognition of her services to the industry.
In her non-exec role, Nicky will work with the Audio Always leadership team as the company continues to grow its network and its commercial partnerships, along with commissioned content across radio and audiobooks.
Stuart Morgan, Founder and MD, Audio Always - “We’ve had a remarkable year at Audio Always. The numbers and the wider recognition the network has received reflect that. Growth like this brings its own questions about where you go next and how you do it well so it’s the perfect time to welcome Nicky to the team. Nicky has spent her career helping ambitious creative businesses answer exactly those kinds of questions. Her experience and her instincts are precisely what we need at this stage.”
Nicky Unsworth, Non-Executive Chair, Audio Always - “I’ve watched Audio Always from the outside with a lot of admiration. What Stuart, Paul, Amelia and the team have built is genuinely impressive. Not just the audience numbers, but the quality and character of the shows across its network. I’m looking forward to working with everyone at Audio Always. There’s real ambition here, and real talent to back it up.”
About Audio Always
Audio Always is an independent production company developing and producing podcasts, radio programmes and audiobooks. We deliver more than 500 hours of audio content each month across a range of genres for listeners worldwide.
Our work includes the weekly podcasts ‘Help I Sexted My Boss’, ‘The Girls Bathroom’, ‘Get A Grip’ and ‘UK True Crime’. We also deliver factual series, with our recent releases ‘Answers For Claudia’, ‘The Pitcairn Trials’ and ‘Carrie Jade Does Not Exist’ all reaching number one in the Apple Podcasts chart.
We also produce daily, weekly and ad hoc radio programmes including Craig Charles for BBC Radio 6 Music, Paddy McGuiness and OJ Borg for BBC Radio 2, Life Hacks for BBC Radio 1 and Selector Radio for The British Council.
Launched in 2012, Audio Always is proudly headquartered at Media City, Manchester with studios in Farringdon, London.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.