The podcasts that podcasters are listening to

• Tink Media’s Lauren Passell asked people at Podcast Movement last week what they were listening to and released a great list. Michael Osborne, from Famous & Gravy, shares our Editor’s choice; disappointingly, nobody mentions the Podnews Weekly Review, but we’ll forgive you all. (Next week we’ll have an interview with Greg Glenday, the new Chief Business Officer of Acast).

• Podcasting represents 11.4 minutes of every hour listening to “ad-supported audio”. Cumulus Media and Westwood One has written up its analysis of Edison Research’s Share of Ear Q2/23.

• “I know some podcasts we could play,” said the cat. “I know some good shows,” said the Cat in the Hat. Wondery is to make podcasts with Dr Seuss, with The Cat in the Hat Cast launching first on Sep 18, exclusively on Wondery+.

• Revive calls itself “a groundbreaking, generative AI audio enhancement” tool, which makes any recording sound as if it was recorded in a proper studio. We’ve an impressive demo YouTube video to watch.

• AdsWizz has detailed how it looks for fraud when serving digital audio ads.

• Alastair Campbell, host of The Rest Is Politics, is interviewed by Pod Bible. We learn that he did one pilot episode with his cohost, Rory Stewart; and that doing the show online from different places seems to work well.

Tips and tricks - with Pod Predictor by Coleman Insights

• Got Patreon? Wondering how it works with Spotify? The Podcast Host has done a good explainer of how the Spotify/Patreon integration works.

  • Our own Patreon doesn’t give any exclusive content, but helps fund this content for everyone. Thank you for your support!

• “I loved this mattress” doesn’t work as well as “I love this mattress”. A piece of scientific research undertaken earlier this year in the Journal of Consumer Research found that reviews or word-of-mouth recommendations (“host-read ads on podcasts”, we’d suggest) work better if they’re in the present tense than in the past tense.

Podcast News - with Airwave

Part of the Airwave podcast network: The History of Egypt Podcast discovers ancient Egypt in their own words - using old texts and archaeology to uncover the lost world of the Nile Valley - a tale of pharaohs, pyramids, gods, and people. It’s hosted by trained Egyptologist Dominic Perry.

The Time Academy Podcast has just completed its first season - a show that explores our relationship with time and offers a unique approach to time management and productivity. On Acast, it’s hosted by Tom O’Leary.

Vital Signs is a new documentary podcast from Leeds Teaching Hospitals NHS Trust in the UK, going behind the scenes and the daily lives of the incredible people and services at Leeds Teaching Hospitals. It’s from This Is Distorted and launches today.

Podcast promotion in the wild

The front page of UK right-wing newspaper The Daily Mail last week claimed that its podcast The Trial of Lucy Letby was “the No.1 podcast on Apple in the UK”.