Biden vs Trump - who's spending where in podcasts

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• How have the presidential candidates used podcast advertising in the US election? Magellan AI says that Trump virtually stopped spending in September and only advertised in news and culture shows. Joe Biden started in late August, after he was officially announced as candidate - but he’s advertised a lot on… comedy shows.

• It’s not podcasting, but Netflix could soon allow you to listen to, rather than watch, your favourite shows, according to new code in the app. Back on January 31, Podnews reader Ken Randall noticed that TV shows with audio description would make for a great podcast. We’d agree.

• Using clips of comedy in your podcast? Expect a knock on your door before too long: Spoken Giants is a new royalty administration agency for the spoken word - much like a music publisher earns royalties for song composers.

• Reuters has released its Reuters Audio Survey, a global survey of, among others, attendees of the VOICE Global conference. Daily News podcasts, and interview podcasts, are among the content most likely to increase in demand, the survey says - music, radio and serialised podcasts less so. 80% believe voice-connected homes will soon become the norm.

• In podcasting, host-read ads work better than non-host-read ads, says new research from Nielsen.

• It’s the fourth anniversary of the New York Times Audio team. The team have posted an update.

• PRX has published an excerpt from the independent investigation into systemic racism at the company.

• Libsyn have demonstrated their much-awaited Libsyn5 podcast dashboard. It features a new visual look and feel for stats, and simpler podcast publishing.

• Quarterly results have been coming out this week.

  • Amazon’s net income tripled year-on-year.
  • Spotify now has 320m monthly active users: up 29% year-on-year. 22% of them used podcasts (up 1% from last quarter).
  
  Aug 29 2023: This broken link now points to the Internet Archive.
  • Facebook’s total users in the US and Canada dropped slightly.

• Transistor has added one-click submitting tools to podcast directories.

• In India, today is Spotify Podcasters Day: a masterclass and networking day with more than 25,000 creators having registered.

• National Podcast Post Month - NaPodPoMo - starts on November 1st. The goal of NaPodPoMo is to use the challenge of podcasting daily as a form of podcasting bootcamp.

• Evo Terra’s changed his mind about PINOs. Podcasters who don’t understand RSS, editing tools or podcast tech - Podcasters In Name Only - are just as valuable, he says, as the more full-stack podcasters.

Tips and tricks - with True Crime Reporter from PAR

• The Best Podcast Hosts are highlighted by The Podcast Host. (Our Editor is an advisor for one of this article’s choices).

• How to share your podcast on Instagram Reels (Wavve)\

• How I make True Crime Reporter (Robert Riggs)

Podcast News

For the US presidential election, On The Media's Brooke Gladstone and Bob Garfield will be hosting their first-ever live election night show, featuring expert interviews, music, comedy, and reflections and reactions from the OTM crew. It’s free to watch.

The second season of Dr Death has hit #1 on Apple Podcasts. This season is about Dr Farid Fata, who subjected over 500 patients to brutal chemo treatments they did not need, just to collect millions from insurance; and it unveils a rotten system that tried to protect him.

There are lots of non-US podcasts out there that are worth a listen. Foreign Policy Playlist is a new show from Foreign Policy magazine that will recommend one podcast from around the world each week, interview the host, and play an excerpt.