The podcast advertising long-tail

• How many podcasts do you need to advertise on to reach 75% of all US weekly podcast listeners? Edison Research has crunched the data.

• Podfest, one of the world’s largest podcast conferences, opened in Orlando FL, USA. (Send us your pictures!)

• 36 episodes of Joe Rogan disappeared. Spotify said it was a technical issue, and they’ve fixed it.

• At 3.30pm on Thursday, The Podcast Show in London had 5,296 delegates over the two days. There’s an interview with Jason Carter in the latest Podland podcast.

• Twitter Spaces recordings may not disappear after 30 days in future.

• The BBC announced a number of cuts to its services. BBC Radio 4 Extra, which is mainly a station playing archive material, will be moved online-only. Broadcasting on AM (and LW) will cease, favouring DAB broadcasting and online. £285m ($359m) savings were needed after government funding cuts, but the total cuts will save around £500m ($630m).

• Robert Riggs from the True Crime Reporter podcast has won an award for the TV adaptation of the show. It won a Silver Telly Award.

• Radiodays Asia, which will have a significant podcast track, has announced its venue as the Shangri-La Hotel in Kuala Lumpur. The event is to be held next to Radio Asia from the Asia-Pacific Broadcasting Union. From last year, watch a session about the Australian podcast industry.

• Audio company LIZHI released their Q1/22 financial report. Net revenue was up 4%; audio entertainment monthly active users increased 11% year-on-year. They operate a popular podcast and audio social networking app.

• Triton Digital released the Canadian Podcast Ranker for April.

• Coming soon, a new podcast service from Ukraine: Elision, which will “unite listeners from all apps and let them interact with your podcast by voice”. You can join the pre-release email.

• Evergreen Podcasts has added a four new podcasts; the company’s new studio complex is nearing completion. Audioboom has also launched two original podcasts.

• Your next job might come with Spotify Premium: Spotify For Work allows employers to offer Spotify Premium as an employee perk.

Tips and tricks

• How to design a great podcast logo (Rachel Corbett suggests going easy with the text)

• Things you need to figure out before writing a great story - a piece from an un-named showrunner at Pacific Content.

Podcast News - with Lemonada Media

From Lemonada Media: No One is Coming to Save Us, the hit mini-series from Lemonada Media, is back as a weekly podcast covering America’s childcare crisis and the people who are crushed by it. Every Thursday, Gloria Riviera examines what’s broken in the system and how we can work together to fix it. Presented by Neighborhood Villages.

JAR Audio has launched Mobile Diaries with T-Mobile; a brand new podcast about modern digital life, and the mobile technology that makes it possible. The show launched yesterday

In Podland News this week, we recorded in Shure’s studio at The Podcast Show. There are interviews with Shure, RSS, The Podcast Show organisers, and Lemonada Media: and we inexplicably have a new sponsor this week alongside Buzzsprout and SquadCast. Nobody remembers signing the contract for this one, though.

Pod Chat this fortnight features Hari Gopalakrishna, founder of remote recording and live streaming platform Boomcaster. He talks about how indie podcasters are underserved by current solutions, why audio production quality is becoming key, making podcasting accessible for all, and more.