More brands than ever are considering podcast advertising

Cumulus Media and Westwood One have released their annual Advertiser Perceptions study, which examines brand and agency sentiment on podcast advertising. In the past five years, podcast advertising consideration among brands and agencies has grown 2.5x and spend intention has grown nearly 4x, says the study.

• Emarketer reckon that US podcast ad spending will increase by 10% in 2020, but they give no source. In July, the IAB put 2020's predicted ad revenue increase at 14.7%.

• Acast is to sell its own advertising in Australia, abruptly (but “amicably”) ending its sales relationship with NOVA Entertainment, an Australian radio broadcaster.

• Podcast Movement has announced the first set of speakers for Podcast Movement Virtual. The event runs October 19-29.

• NPR is back at #1 in Podtrac’s August US podcast publishers ranker; iHeartRadio is at second place, though is still #1 for global consumption. US unique audience increased by 10% month-on-month for the top 10 publishers. There’s no change in the top 5 in Podtrac’s August US individual podcast ranker. The services measures participating publishers only.

  
  Aug 27 2023: This broken link now points to the Internet Archive.
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• Spotify’s shares dipped by 8.8% following Joe Rogan’s debut on the platform, says a premium article on Billboard, laying the blame on bad press following missing episodes from controversial guests. That temporarily wiped $4.81 billion off the company’s value; however initial news of the deal in May added $4bn, so we’re probably even.

• AddMyPodcast is a new service that aims to make it easy to add your podcast to many independent podcast directories at once. It uses a simple webhook (using WebSub) to notify services when a new podcast has been added.

• Headliner has added a Chrome Extension to allow you to add social videos from your Anchor account.

• Bigfoot has been sighted - on the Behringer website; the audio company has launched their first USB microphone for podcast use. It’s a condenser, and there’s no pricing indication yet.

• Canada’s Frequency Podcast Network have announced their Q3 2020 slate.

• Noted: Gimlet appears to be promoting “listen wherever your get your podcasts” in their trailers again, rather than promoting Spotify. 🤔

• To advertise your podcast, what does $400 in Podcast Republic and $420 in Overcast get you? The host of Weird AF News tells us.

  
  Aug 27 2023: This broken link now points to the Internet Archive.

• Yesterday, we covered a US-only personalised news feature within Google Podcasts. If you’re outside the US and on Android, you can hear a non-personalised version by a) using a VPN (like ProtonVPN) and connecting to a US server; b) opening Google Podcasts, hit your account image and choose “use without an account”; c) hit “Explore”, go to “News”, and pull down to refresh the view.

• This is a 100% truthful review about our Amazon Alexa News Briefing. (Feel free to add one).

Thank you to podcast host Fireside for becoming our latest silver supporter. Since 2016, they’ve been providing powerful podcast hosting and analytics, and recently added a new 'pro’ plan. You’ve allowed us to add a way to search Spotify’s podcasts, direct from our search page results.

Our new ad-tech podcast newsletter, Sounds Profitable, sends out its first newsletter on Tuesday. Happy Labor Day!

Tips and tricks - with Spotify for Podcasters

• Podcast Accessibility: Why and How To Make Your Podcast More Accessible (We Edit Podcasts)

• ICYMI, Advertising a Podcast is a three-part series from Sean Howard of Fable and Folly Productions - going into the many ways to build your audience.

Podcast News - with 70 Million

70 Million is back for Season 3 starting September 14th. Each week, the Peabody-nominated podcast from Lantigua Williams & Co brings localities taking action: from the school-to-prison pipeline, to racialized policing, to the spread of COVID-19 in jails. 70 Million is also an open-source podcast that provides syllabi and resources to the public. The trailer is out now. (ad)

F.A.B! From the world of Thunderbirds creator Gerry Anderson, First Action Bureau is a star-studded fiction sci-fi podcast coming on October 1. It’s written and produced by Jamie Anderson, Gerry Anderson’s son.

Happy tenth birthday to 99% Invisible, which celebrates ten years of shows this week. Joshua Dudley interviews creator Roman Mars, who admits “I care about design, but I also have to work at my desk,” and that his studio wasn’t always as beautiful as it might have been.
Aug 27 2023: This broken link now points to the Internet Archive.

For The Love Of Podcast is a new show to help podcasters make better podcasts. “There are now over 1,000,000 podcasts and this show focuses on what separates the top 1% from the rest”, says host Billy Samoa Saleebey, a former Tesla executive. His first guest is Jordan Harbinger, talking about how to land guests and what to avoid.

The Volunteer Firefighter Podcast - Down To Fight Fire has hit 100,000 listens, according to their local newspaper, The Penticton Herald. Their advice? “If you make something fun and enjoyable, people will listen.”