Podbean launches podcast ad platform
June 4, 2018
Podcast host Podbean have launched PodAds, a programmatic ads platform which the company likens to AdSense for podcasts. Podcasters hosting with Podbean can opt-in for free. Advertisers are promised a simple three-step process. (Podbean has over 160,000 podcasts listed).
Digiday reports on what they call the slow steps the podcast industry is making to fully adopt a measurement standard. Wondery claims in the article that it'll be the first to fully adopt the IAB standard, including a 24-hour measurement window.
BE Media have posted a branded podcast case study for Loop11, a UX company. "True North is a fortnightly narrative podcast, highly edited and curated, like an ABC or NPR audio documentary. Ben spends up to 40 to 60 hours preparing, recording, editing and assembling each episode."
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Many congratulations to the Academy of Podcasters Hall of Fame inductees.
Congratulations to radio, broadcasting and new media podcast The Sound Off Podcast for reaching episode 100. It's produced by Matt Cundill.
Variety reckons that TV podcasts are the 'director's commentary of the internet age'. They focus on a few podcasts, including Outlander and PBS's Masterpiece. (We'd also point to SBS Australia's activity).
Crunchbase writes about venture capital companies' interest in podcasting. US$80m was apparently invested in the podcasting category last year.
A new curated podcast service called Scout is profiled in TechCrunch; interestingly, it launched first on smart speaker, but is now an app.
Another app to help you discover podcasts, TryPod, was announced on Reddit over the weekend.
The Podcast Brunch Club's podcast playlist for June is all about Emotion.
Finally: the US-based WIRED magazine says that some podcasts are 'accent-riddled', gets the words 'dialect' and 'accent' confused, weirdly claims Adnan Syed's American-Pakistani accent is similar to that of Norwegian Marit Higraf, and apparently 'Oohwdible' is how you pronounce Audible with an 'aloof' British accent. It really isn't.
Melbourne: The Editor of Podnews will be showing off his aloof British accent Tuesday night at the Melbourne Podcasters meetup. Also, he's free for coffee earlier Tuesday afternoon and on Wednesday morning. firstname.lastname@example.org or 0447 692743 if you want to buy him a coffee.
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