Meghan signs with Lemonada

• Meghan, the Duchess of Sussex, has signed with Lemonada Media - to both distribute the first season of her Archetypes podcast on all platforms for the first time, but also to develop a new show with the podcast network.

• Edison Research has published the Top 50 Podcasts in the US. New Heights with Jason and Travis Kelce has shot into the top ten - the show has gained more than four times the amount of listeners, and saw a change in composition to 50% female listeners.

• Acast is trying to make podcast advertising sexy, with two new ads starring Canadian comedian - and Acast podcaster - Katherine Ryan. You can watch both ads here; they are aimed at media agencies and ad buyers.

• Suno is a new AI service that makes songs for you - and, not being cheap or anything, but you can make a Valentine’s Day song with it today. We were alerted to it by the Your Money, Your Wealth podcast, which uses it 34 minutes into episode 467.

• Was this the first radio program about podcasting? From Oct 31, 2004, Music of the Blogospheres, produced and presented by Stan Correy, contains interviews with Adam Curry, Dave Winer and Dan Gillmor. We’re grateful to the ABC for putting the audio back online for all of us to enjoy.

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• Frequency and Boostr have announced a partnership to make host-read ad production easier and more efficient for buyers and networks.

• Spotify’s Megaphone is looking for more inventory for political advertising this year, aiming to take advantage of a predicted election spend across all media of over $15bn. Podcasters who block political categories won’t get that incremental revenue, the company is saying to publishers via email.

• Popular Latin American mental health podcast Psicología al Desnudo has signed with PodX’s Posta to jointly develop its third season.

Tips and tricks - with Podpage

• How do you make good podcast artwork? We’ve collated some of the best advice from our newsletters. Notably, Apple Podcasts no longer requires podcast thumbnails to be less than 500Kb.

• Grow Podcast Listenership and Show Your Show Some Love in 2024 - Headliner has got into the Valentine’s mood.

Podcast News

The Common Sense Financial Podcast has hit its 100th episode today. The show has become a go-to resource for those seeking clarity and guidance in retirement income planning.

The Love Department launches today, fittingly, and is an interview series uncovering the nature of love. This show features conversations with everyday couples navigating highs and lows, helping audiences come away feeling inspired to experience deeper and more fulfilling relationships. It’s hosted by Nik Lockhart.

Podcast promotion in the wild

Had you been in New York’s Times Square, like Podnews reader Mary Grace was yesterday, you’d have seen dating and lifestyle podcast MaleRoom getting this roadblock promotion with OUTFRONT. Hosted by Mindie Kaplan, the show promises to help women get inside the mind of men. (Women? You don’t want that. Trust us.) The show also took part in an event for Breast Cancer Awareness.

Spot some marketing for podcasts in the real world? Hit reply and send us a (landscape) photograph.