Tips from Lore creator Aaron Mahnke
This article is at least a year old
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Aaron Mahnke (Lore) has posted his “advice to anyone aiming for podcast success in 2019”. Our favourite: “No 10-minute random small-talk mess before the real topic begins.”
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Juleyka Lantigua-Williams says that 2019 should be a year where podcasting battles an East Coast Bias.
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ListenNotes have launched something new and clever - realtime podcast listening: the podcast episodes being listened via Listen Notes right now.
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There are over 2,000 audiobooks on Spotify - not that you’d know. Spooks - Spotify + Books, we assume - is an app which attempts to find them all for you.
Aug 9 2023: This broken link now points to the Internet Archive. -
Imagine that you are Ira Glass’s audio editor with these detailed mix notes
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Danielle Emans and Geert van de Wetering explain how they earn money from podcasting in the latest Podpraat newsletter (in Dutch) - five different ways.
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Podcast host Megaphone has told its customers that the company now has a “passthrough agreement” in place with Spotify. This means dynamic ads and metrics should work within Megaphone as they do for other platforms (and Spotify will no longer cache those podcasts).
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Simplecast is in the process of attaining IAB Certification. They join Voxnest/Spreaker, Megaphone, Libsyn, Omny Studio, and ART19. With Blubrry and NPR having already achieved it, that’s over a quarter of a million dollars that the IAB has earnt so far from certification. Cough
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“If You’re Going To Use Your Podcast For Business Reasons, Treat It Like A Business”, advises Cary Green.
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The Financial Times writes an excited post about 2018 in podcasting, which sadly languishes behind their paywall. (One shouldn’t underestimate the type of people who read the FT, though).
Thank you to Denmark’s Søren Hugger Møller who is our latest supporter. He writes and podcasts (about podcasts) på dansk. Be like Søren.
Aug 9 2023: This broken link now points to the Internet Archive.
Podcasts
The top ten stories from 2018
Here are the most-read editions of Podnews (on the web) from this year.
- Trouble at Patreon, as they remove certain content creators (Dec 18)
- Details of Google Podcasts and their new strategy (Apr 23)
- Changes to Apple Podcasts in iOS12 (Jun 5)
- Spotify launch their own podcaster’s portal (Oct 2)
- Castbox launch a premium subscription service (Jun 28)
- Spotify sign an exclusive deal with Joe Budden (Aug 23)
- Spotify is world’s #2 podcast platform (Feb 8)
- Apple will soon require secure podcast feeds (May 30)
- The launch of Voxnest’s Dynamo monetisation service (Feb 1)
- iHeartMedia’s Podtrac stats were thousands of times too large (Jan 2)
Companies mentioned above:
Apple