Libsyn: more people using computers to listen

Listen · April 22 2020 · 4.2 minutes to read

This article is at least a year old

More people are listening to podcasts on computers, according to new data from Libsyn’s The Feed podcast. Total plays via computer, rather than mobile, increased by almost a percentage point to 12% of downloads. “Those changes had to do with people starting to stay at home”, said Rob Walch, the company’s VP of Podcaster Relations, adding that he would “expect [the figure] to drop more next month for mobile”. Apple Podcasts is still the market leader for consumption, though more people are listening via Android devices according to the company.
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Changing times, changing consumption

Speaking in a webinar yesterday organised by Megaphone, Jeremy Weiner, Megaphone Director of East Coast Sales, said: “What we’re not seeing is any kind of dips in listenership, but we are definitely seeing changes in that the listenership is pretty even throughout the day as opposed to spiking in the morning and evening.” George Gehring, Megaphone Studio Director of Media Solutions said that one of their advantages was that they can change creative “on a dime”. “It’s really enabled us to say to our partners now more than ever, we’re here to help and we can help you pivot quickly and smartly.” Steph Beran Sanderson, Wordsworth + Booth Director of Strategy, added: “Focus on staying flexible. This is the absolute key. In terms of how you’re communicating, you need to be nimble and light on your feet enough to adapt as consumer sentiment shifts.” Gehring gave an example: “We’re working with one alcohol brand who just launched a new product and the messaging was, drink [this] at a bar, go to this store to buy it. And we switched out the creative and now it was, this drink is as good on the sofa as it is at the bar. Use your order delivery service for it.” Dan Misener, pacificcontent Head of Strategy & Audience Development, added: “Pay attention to those broad industry trends, but also try and look at your own numbers on your own shows, on your own networks, and figure out what of that is actionable.”

Aug 23 2023: This broken link now points to the Internet Archive.
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