How Italians listen to podcasts
January 10, 2020 · 3 minutes to read
Data: IPSOS Italia released their Digital Audio Survey last month. 26% of Italians (aged 16-60) listened to podcasts in the last 30 days: that figure compares to 36% in Canada. (Grazie, Digital MDE!)
The Reuters Institute have published their Journalism, Media, and Technology Trends and Predictions 2020. It points to growth for podcasting beyond the English language; predicts more daily news podcasts; and notes: “Sports outlet The Athletic has noticed that people who engage with one of its podcasts during the free seven-day trial period are much more likely to buy an annual subscription to the site.”
The Conversation writes about the speedy evolution of podcast and audio storytelling, adding that podcasting - not radio - has quickly become the natural home of audio fiction.
4 ways to launch a membership (and grow it, too) — Launching a membership program this year? We pulled together best practices from some pros on launching, promoting, and growing your show's membership. Brought to you by Glow.
Exclusive: Man Apologizes to Monkey — The Hardest Word is unique. Each five minute episode showcases a real person apologizing. Variously heartbreaking, gobsmacking, funny, relatable, weird. And yes, we have a man apologizing to a monkey.
Join Supercast Beta today — Make your podcast a product, not a billboard. Supercast gives podcasters everything they need to sell member-exclusive podcast content to their listeners and build predictable, recurring revenue.
Influencer Response launches NEW website — loaded with case studies, testimonials and more. Influencer Response is one of the fastest growing podcast and influencer marketing agencies with a strategic focus on direct response results.
Subscribe to Masks & Martyrs — Set in the city of Hintila, the last jewel in a crumbling empire, a band of unlikely allies find themselves forced to play a part in a game far larger and more sinister than they could hope to grasp.
Prices going up TONIGHT for Podfest! — Buy now and save $$ on your ticket to one of the largest podcast conferences, based at the World Marriott in Orlando, FL 3/6-8. This is the last time you'll see this deal - so purchase now!
One of China’s largest interactive podcast platforms, Lizhi has set a price target for its US IPO next week, and looks set to raise US $61.3m. The company made $116m in 2018, almost reaching profitability (a loss of $1m).
The Google Podcasts Android App has a new 'account switcher’. You can also switch the podcast app to operate “without an account”, i.e. a kind-of incognito mode that doesn’t save history (and doesn’t let you subscribe).
- 571 days since the launch of Google Podcasts, the company is still operating Google Play Music Podcasts, a competing but otherwise separate product, with no signposting between the two.
Walt Mossberg, a respected US tech journalist, says that Spotify’s podcast ad targeting technology (Jan 9) is a planned violation of privacy, adding: “Most podcasts are already narrow enough that sponsors can do a decent job of figuring out where to place their ads. There’s no justification for offering them targeting based on personal information.”
Spotify is criticised for hosting anti-semitic playlists. The company says it will remove them.
The company is posting its fourth quarter 2019 financial results on Feb 5.
Advice - with Acast Open
|The simplest, smartest way to host, share and grow your podcast. Acast Open: get started today|
Dan Misener explains how Pacific Content develops new shows with brands. One of their favourite show development exercises: “This meets that”.
Resonate Recordings answer the question What Podcast Directories Should I Be On?
|Up and Vanished is coming to Oxygen, a US true-crime TV channel. Here’s the trailer: it airs Feb 15 in the US, and presumably will also air on the channel in Australia. (Tenderfoot TV / Megaphone)|
|Launching simultaneously in the US, Brazil and Mexico, Parcast has released a podcast about secret societies, called Secret Societies. It joins a show about mythology called Mythology, a series about con artists called Con Artists, and episodes about serial killers called Serial Killers. In case you missed it, LaunchPod Media’s John Dinkel says this is not an accident.|
|The Catch and Kill Podcast, which covers the systems that protect powerful men accused of terrible crimes in Hollywood and beyond, gets a full review from Podcast Review, describing one episode as “38 powerful minutes of podcasting that puts into perspective how precarious these acts were and continue to be”. (Pineapple Street Studios / Megaphone)|
|A new episode of Tradeoffs details how a promising solution to the US’s skyrocketing healthcare costs -- one that health care executives here have invested years and millions of dollars in -- doesn’t actually work.|
|Le Profil de L’Emploi is the first podcast from LinkedIn in France, produced by Europe 1 Studio.|
|Thank you to Hysteria 51, which has joined Podnews as a personal supporter today. It’s a weekly podcast that takes an every-man approach to the World of the Weird. (And it’s in the chart in eleven countries!) (Buzzsprout)|
|Tech Lead / CTO, Supercast|
|Business Planning, Apple Podcasts, Apple|
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Brooklyn Podcast Festival: January 22
The Voices of Dentistry: click for details
Mass Media Podcast Online Event: click for details
Outlier Podcast Festival: click for details
Virginia Podcasters Association Meetup: January 27
Columbus Podcasters Meetup: January 28
Pod People Happy Hour: January 28
Podcast Audio Lab: February 1
Podcast Portland Meetup: February 4
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