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iHeartMedia to buy podcast host Voxnest

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Demographic targeting rightfully receives attention from advertisers and agencies, but what are its limits within podcasting? Should we be aiming for the hyper-targeted individual or instead focus on the digital household? - from this week’s Sounds Profitable with Podsights, our adtech newsletter. Subscribe now.

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There’s been significant movement in the new Podcast Index podcast namespace. With the locking, transcript, funding and chapters data all being returned in the API responses, a lot of support has already been announced.

Tips and tricks - with True Crime Reporter from PAR

Podcast News

The Mother Jones Podcast is hosting their first ever live podcast show tomorrow at 4pm EST.
NRC, a national broadsheet newspaper in the Netherlands, is concerned about “the platforms of major tech companies that control the market”. It’s to move their shows like NRC Vandaag, their daily news podcast, into their own app, NRC Audio. From January 1, the website says, “certain NRC podcasts will only be available to subscribers”.

Photographs

In Europe, Podcast Day started a few hours ago (at the time of writing). Here’s a snapshot of the Ear Hustle session with Earlonne Woods.

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