13-23 year-olds prefer Spotify
· 4.7 minutes to read
While you’re planning 2022, you should be prioritising the Latino audience, according to Gabriel Soto of Edison Research. He’s writing in Sounds Profitable with Podsights - you should subscribe.
Want to reach 13-23 year-olds with your podcast? You’ll be wanting to promote Spotify, not Apple Podcasts. A Gen-Z survey published by Transistor (and compiled by a Gen-Z’er) shows that Spotify is almost three times more popular than Apple Podcasts - which, in the long run, could “have detrimental effects on both the creators and listeners using Spotify”.
iHeartRadio is still #1 for podcasts, according to Podtrac’s Top US Podcast Publishers for September. iHeart added 29m global downloads last month; but also added 30 new shows. (Podtrac contains participating publishers only).
YouTube is hiring an executive to look after podcasts, according to Bloomberg. The company is owned by Google, which also owns Google Podcasts - but if they can manage sixteen messaging apps…
Online podcast studio Podcastle has raised $7m in funding.
The owner of digital ad exchange DAX, Global has acquired Remixd - technology that converts text articles into audio files. It’ll be incorporated into DAX’s product.
In Germany, Fyeo - ProsiebenSat.1's podcast platform, has sold its exclusive shows to Podimo.
New podcast producer Fresh Produce Media has launched. The “talent-driven narrative audio company” has ten shows in production.
The Black Podcasting App has been launched. It describes itself as “the central destination for a wide array of podcasts celebrating African American culture and topics of interest”. We’ve added the link to submit your podcast to our full list of podcast directories.
RØDE has released the PSA1+ professional studio arm, a premium microphone boom stand for US$129.
Bandrew Scott reviews the new budget Behringer TM1. “For the price it’s not horrible”.
In Brazil, the number of podcasting listeners has grown by 24% this year on the Deezer app.
Women’s podcast network Mamamia unveiled three new shows in their Q3/21 upfronts. A new weekly fashion podcast, a comedy show and a seasonal wellbeing podcast were announced alongside a full service content agency.
In Australia, the finalists of the Australian Commercial Radio Awards have been announced. Nominees for 'best original unbranded podcast’ are The Briefing, Hamish & Andy, FlusterCuck (part of Carrie & Tommy), Zero Waste Baby, and Stuff of Legends. The nominees for 'best original branded podcast’ are Lost At Sea, part of NSW Police State Crime Command, Raw Ag Podcast, The Fox Family; and Let’s Talk Organ & Tissue Donation. The awards event has been postponed to February.
Now you can stop playing The Secret of Monkey Island, and enjoy some quality podcasts. Launched in 1985, the Commodore Amiga has finally got a podcast app.
Samu Rast has been hired as Head of Sales at SyncFloor, a music licensing platform.
Tips and tricks
Looking at data from a show of his, Nick Hilton observes that listeners are more loyal in Apple podcasts.
Got unreliable electricity? Want to podcast? Tae Haar has some tips.
If you’re in the US, you can learn more about adding your podcast to Facebook’s mobile app here. If you’re not in the US, your luck’s out, for now.