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Adrian Curiel

Spotify financials: it has 4.4m podcasts now

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This article is at least a year old

  • Spotify

    Spotify published its Q2/21 financial report. which out-performed market expectation. Ignoring currency fluctuations, ad-supported revenue (including podcasting) is up 31%; the platform now has 4.4m podcasts. “The number of (monthly active users) that engaged with podcasts grew in the substantial double-digits Y/Y and per user podcast consumption rates continued to rise,” though no numbers were given.

    • Monthly active users rose 18.6% year-on-year, a record growth; margin fell to 24.6%; the company lost €194m, the biggest loss for some time. It will hire 25% fewer people in H2/22.
    • Spotify has ceased selling their Car Thing product, which aimed to replace the car radio. It cost them €31m to do so.
  • NPR
    Podcast Movement

    Two CNN journalists and podcasters have been confirmed as the closing keynote for Podcast Movement 2022. Audie Cornish, a former NPR presenter and host of “a new podcast from CNN Audio”, and Dr Sanjay Gupta, will be being hosted by Erica Mandy.

  • BBC Studios

    The BBC could be examining ways to change their financial reporting to hide their presenters’ earnings for podcasts. Currently, podcasts are paid from public service money (which has to be reported, like on page 97 of their Annual Report); one potential plan is to get the commercial arm, BBC Studios, to make the shows and pay the presenters, which wouldn’t fall under these rules.

  • Podcast Movement

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