Facebook bins podcasts
This article is at least a year old
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Facebook is pulling out of podcasts and will close the service starting Jun 3. The company will stop creators adding podcasts to the service this week. They don’t plan to communicate the closure to Facebook users.
- Announced in Apr 2021, and initially a Spotify-powered player, Facebook’s podcast player appeared in Jun 2021, though it was only ever available in the US. It could be that Spotify’s public content moderation issues had given the company second thoughts. It’s a blow for podcasting, though.
- Facebook was responsible for just 0.3% of all podcast downloads last month, says Buzzsprout. It had reached 0.5% in February, making it the 17th largest podcast app.
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Michael Mignano is to leave Spotify next month. More below.
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Nolan Investigates is to get a number of nominations in the UK’s ARIAS radio and podcast awards tonight. However, the podcast contains openly transphobic material according to 166 audio professionals who privately wrote to the Radio Academy, the awards organisers, expressing their concern last month. The group released a public statement today asking that the Academy reconsiders its position; the Radio Academy has issued Podnews this response, clarifying the judging process and its policy towards diversity and representation. The investigative podcast, produced for BBC Radio Ulster by a BBC journalist, has been championed by anti-trans campaigners, and led to the BBC removing diversity schemes after impartiality concerns. The BBC is one of the Radio Academy’s patrons.
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Libsyn’s AdvertiseCast saw an average CPM of $24.01 in April. It’s the second-highest figure on record, 3.2% up year-on-year.
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Apple Podcasts gained download share last month, according to the world’s second-largest podcast host. Buzzsprout reports at least 38.7% of shows were downloaded last month using Apple Podcasts - a growth of 1.3%; 26.4% downloaded using Spotify, a drop of 0.4%. The company’s public figures don’t include downloads from an AppleCoreMedia useragent, so underestimate Apple’s total usage.
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Ossa Collective, a women and non-binary podcast network, has launched a crowdfunding campaign.
Moves and hires
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Michael Mignano is to leave Spotify. He’s said to have given his resignation last week, and leaves at the end of June. He was co-founder of Anchor and is currently Head of Talk (Podcasts, Live, and Video) at Spotify. In January he was “Global Head of Talk Verticals” Spotify; he had been “Head of Podcaster Mission” for a while, and has also variously been called “Head of Podcasts, Live and Video”, and “Head of Creation Platform”. He joins Courtney Holt and Lydia Polgreen in departing the company.
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Adam Donaldson has been made VP, Business Development for the Wonder Media Network. The company is hiring for more roles.
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Tips and tricks - with SoundStack
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Apple Podcasts links don’t work for Android users. Want one link to promote your podcast? We’ve looked at companies providing universal-links. Now includes ShortIO.
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How you can grow your show using cross-promos. Jared Easley explains promo swaps, feed swaps, cross-over episodes and more.
Podcast News - with Lemonada Media
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