Deezer posts positive numbers for podcasters

Deezer posts positive numbers for podcasters

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  • Positive news from audio streaming app Deezer. The company tells Podnews that total podcast streams on their platform more than doubled (up by 116%) from July 2019 to July 2020. Comedy is the most popular genre on the service.

    • Under 18s saw the largest listening growth, with an increase of 246% for streams year-on-year.
    • Deezer Originals are the 2nd most popular category in Germany.
  • A piece about local radio in the UK masks a podcasting data point - polling company YouGov says 15% of Brits listen to podcasts each week.

  • Spotify has signed a new exclusive - the Just Break Up podcast. Of note - it was hosted on Libsyn; had a short incubation period on Anchor some time between September 7-14, and then announced its exclusivity a week later on September 21. It’ll become exclusive from October 19.

    • Spotify has also signed nine exclusives in the Philippines, including an ASMR show with whispered stories and poems designed to help you fall asleep, and a number of relationship podcasts, possibly including questions like “why is my partner wanting to fall asleep to a girl called Inka whispering stories to them”.
  • TED has announced its new slate. Travel and ideas podcast Pindrop returns for a second series, and one of the first-ever podcasts, Design Matters is to join the network.


    Aug 28 2023: This broken link now points to the Internet Archive.
    • Season two of Sincerely X is also no longer a Luminary exclusive, and will be released from October 22.
  • Audioboom has also announced its new slate of original and co-produced podcasts with TV and sports stars.

  • AdsWizz spoke at the IAB Upfront recently, and has written up some of the stats that were shared at the event.

  • In LiveXLive’s latest results to the stock market, they claim that PodcastOne now has 234 shows, and “total social media reach of 261 million”.

  • Heads-up: want to change your podcast’s category on Spotify? We’re told that once you’ve submitted a podcast, you can’t change the category you chose. In an email to a podcaster, the company admits “we know this isn’t ideal”, and says they’re working on it.

  • We think/hope Arielle Nissenblatt is trying a Twitter experiment.

  • Podcast Day Online is on October 26th - some great speakers from across the world. Want to get in for about half price? Use the code PODONLINE20 over here.

  • Thank you to Podcasters Directory for becoming our latest supporter. The world’s largest podcast marketplace, you can claim a free listing.

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