Chartable gets certified; another company hijacks podcast feeds
February 12, 2020 · 3.2 minutes to read
Podcast measurement company Chartable has achieved IAB Certification. Today’s announcement makes it the fourteenth company to achieve certified podcast measurement status from the IAB Tech Lab, and the third to achieve certification by prefix, after Podtrac and Blubrry. We’ve updated our podcast stats primer.
Acast is to run a series of free workshops in the US to celebrate and amplify voices from underrepresented communities in podcasting. Called Aclass, the first event will be in New York NY on Feb 27; it follows similar workshops in the UK.
How much did Spotify pay for The Ringer?: $250m, say Bloomberg - $200m now, $50m later.
Don't miss Podfest this time! — Podfest is set to be at its biggest and best yet! New hotel, 14 pre-conference workshops, over 200 influential content creators and over 1500 attendees. Make sure one of them is YOU! March 6-8, 2020.
Turn your podcast into an article — We specialize in transforming episodes into high-quality blog posts and articles. Reach your audience through multiple channels and become more discoverable!
Comms/Public Relations and Marketing Podcast — Exploring the latest in comms, public relations, and marketing. Listen to the Communicate Influence podcast, where thought leaders offer actionable tips, ideas, and trends. Listen today!
Podcast Movement Evolutions STARTS TONIGHT! — If you're in Los Angeles and still have not signed up for Evolutions, you can still join us! Use code PODNEWS to register for $50 off Pro Passes and Networking Passes!
4 ways to launch a membership (and grow it, too) — Launching a membership program this year? We pulled together best practices from some pros on launching, promoting, and growing your show's membership. Brought to you by Glow.
Grab a copy of the newly released "Podcast Power" — This book by Jamaican Podcast Queen, Heneka Watkis-Porter, is the quick-start guide to launching and levelling-up your brand.
Hindenburg World Radio Day Sale! — Hindenburg will again be teaming up with Cultural Survival to promote their mission to advance Indigenous Peoples' rights & cultures worldwide through radio.10% of Hindenburg’s World Radio Day 2020
We’ve discovered that HubHopper, an Indian podcast app and website, is altering and republishing public podcast RSS feeds. This has the effect of spamming Google Podcasts (which is already listing these copies in preference to some official podcast feeds), and at least for our podcast, our full show notes have been removed, our category altered, links added to their website instead of ours, and an additional click-counter added to our audio links. Other companies have done similar things in the past, but quickly stopped. HubHopper have not responded to our emails for comment.
Podcast Radio has launched in London, on DAB+ Digital Radio. If you’re in London and you can pick up either Radio Caroline or Atlantis, you should be able to find Podcast Radio too - do a rescan if you can’t. Excitingly, we’re on it, several times every weekday!
SiriusXM, the owner of Pandora, has bought a minority stake in Soundcloud for $75m. Soundcloud is used by some podcasters as a podcast host: Pandora already sells advertising on SoundCloud in the US.
If you’re in podcast sales or podcast sales management, Westwood One is seeking your expertise to take part in their latest study. Topics include podcast attribution, measurement, and dynamic ad insertion. Your insights and recommendations will help enhance podcast advertising, they say: and it’s all anonymous. Take the survey now
Glow has published data about membership plans for podcasts, based on their own creators. Discounted annual memberships appear to be welcomed by audiences, bringing in up to 25% of money: the average revenue per member is just over $75 a year.
Luminary is to expand its service to South Africa, Ireland and New Zealand. The company claims this doubles the number of international locations where Luminary is offered: it adds a further potential 66m listeners to the subscription service.
Podcasting in Brazil is finally successful, writes Andrey Mattos.
Today, we learnt that Google Podcasts has a different front page for French speakers.
Podcast Brunch Club (“like book club but for podcasts”) has a special coronavirus playlist.
Aidan Hornsby posts How to turn your podcast into a product listeners will want to pay for, giving examples from across podcasting.
Evo Terra says that subscriber counts are pointless.
|From the new book Make Noise by Eric Nuzum, available now|
"Marketing isn’t something you do simply to get new “customers” (in our case, listeners); it is about building a two-way relationship with your audience that will build tight bonds with your current customers and excite new customers to join the fold. That communication just doesn’t happen when a show launches; it is something that has to be built into your project’s DNA, almost from conception." - read more
Thank you for helping us hit 12,000 subscribers, including 276 new subscribers in February so far from companies like Mamamia, CBC, NZME, Wondery, SCA, Fox News and NPR.
|The Radio Survivor podcast has an interview with Eric Nuzum - during which, Eric talks about how his college radio days informed his career. “It’s one of the best interviews about the art of radio and podcasting I’ve heard” says our tipster. (Blubrry)|
|There’s been a murder! True crime meets business in The Great Fail - a new podcast that launched this week, focusing on what killed some of the greatest companies and ideas. The first few episodes look at LA Gear and Google Glass. (Libsyn)|
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Aclass Black: Feb 27
Podcaster Meet Up At C2E2 2020: Feb 28
Podcast Portland Meetup: Mar 3
The Publisher Podcast Awards: Mar 4
Podfest Multimedia Expo: Mar 6
Podcast Editors Conference: click for details
Sports PodCon: click for details
PodFest Cairo: Mar 7
New Media Summit: Mar 9
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