Podcasting: a billion dollar market in the US this year

• The IAB has published its Annual Report, predicting that “in 2021, [US] podcasting will be a $1 billion market”. The organisation had $33.2m of revenue in 2020; $6.4m of that is from the IAB Tech Lab, who work on the podcast measurement standards.

  
  Sep 2 2023: This broken link now points to the Internet Archive.
  • It’ll be a billion dollars in the US; Omdia has reported podcasting is $1.4bn globally already.

• iVoox, the Spanish-language podcast platform, now has 165 exclusive and free iVoox Originals podcasts. Some publishers have seen audience growth of up to 1000%, the company says, and the platform has “registered unstoppable growth”, according to their press release.

• Warner Media’s Rooster Teeth is profiled in Venture Beat, along with the news that the Roost Podcast Network is to launch a further six shows this year.

• Podeo, a podcast platform based in Beirut, Lebanon, has completed a funding round. The amount was not disclosed. The company makes podcasts and has its own app that aggregates English and Arabic shows.

• In Adelaide SA, Australia, the Podfiesta Summit has been announced for May 10. 23 speakers have been announced, including our Editor. The website is open for more information.

Get the free Podnews newsletter for more like this

Get it free

• Religion podcasts have the most episodes per series, points out ART19's Data Director, Chad Hollowed.

• Joe Rogan’s been accused of saying something transphobic again.

• The weekly Sounds Profitable newsletter will this week publish on Wednesday. If you work in podcast ad-tech, subscribe now, get it then.

  
  Sep 2 2023: This broken link now points to the Internet Archive.

Thank you to Riverside․fm - online here - for returning as a gold supporter today. As used by podcasters like Hillary Clinton, it’s the easiest way to record podcasts and video interviews in studio quality from anywhere - all from the browser. (For audio, our Editor has been testing it out in Podland; and for video you’ll see some videos produced with Riverside at Radiodays Asia). Give it a go for free; and support Podnews like they do.

The Tech Stuff - with RSS․com

• Our page monitoring podcasts that have changed podcast hosting companies now calculates overall totals for each host.
• Hypercatcher now supports the Podcast Index funding tag.
• The Podcast Index data dump will now be weekly, and now includes the latest audio enclosure URL in the data, which is useful for analysis (and, OK, because we asked for it). The Podcast Index stats page says it currently includes 1,547,343 podcasts. (If you’re counting, Podcast Industry Insights says there are 1,989,538 in Apple Podcasts.)

Sep 2 2023: This broken link now points to the Internet Archive.
• CastCoverage, a web-based podcast player, now supports transcripts and chapters. Here’s a good example of how it works.
• One for the test suite: spotted by Dave Jones and hosted by Anchor, this podcast has 11,864 episodes. Gulp.

Tips and tricks - with Radiodays Asia

• Grow Your Podcast By Advertising in Podcast Apps

• Want to record Clubhouse or Twitter Spaces? Rob Greenlee links to the right cables and things you need.

• Tom Webster rants about bad Clubhouse / tells you politely how your Clubhouse room might possibly be better.

Podcast News - With Toyota Untold

Overlanding is an exhilarating combination of camping, off-roading, and cross-country travel. Hear stories from the adventurous FJ Summit on this episode of Toyota Untold

The Bible in a Year (with Fr. Mike Schmitz), which you might have spotted at #1 in the Apple Podcast Charts forever, is highlighted in the StarTribune. It has, so far, been downloaded more than 33 million times (that’s 407,000 per episode). It’s hosted on Fireside (that’s Dan Benjamin’s Fireside, not Mark Cuban’s Fireside) (Tell us when this joke gets old, won’t you?).

The host of The Sporkful, Dan Pashman, has invented a new shape of pasta, called “cascatelli”, according to NPR’s Planet Money.

Who needs studios? Recorded in the Honda CR-V of host Bradley Hasemeyer, Honda Stories brings you behind-the-scenes of Honda with industry experts and championship drivers. Produced by Resonate Recordings.

Inside․com has launched Inside Business, an entrepreneurship podcast that aims to break down the tough challenges founders and high-powered execs face in today’s business world. “The goal is to leave you with actionable advice that you can take with you to move your company onward and upward”.