A bigger sample size for Edison Podcast Metrics

• Edison Research will increase the sample size of Edison Podcast Metrics by 150% - moving to 5,000 interviews of weekly podcast listeners per quarter. The data is the only comprehensive podcast ranker available in the US.

• Deborah James, the host of the BBC’s podcast You, Me, and the Big C, has died. Dame Deborah James had been receiving end-of-life care for bowel cancer at home and had raised more than $8.5m for cancer research. She was 40.

• Spotify and Anchor have debuted RADAR Podcasters, a podcast-creator version of the Spotify program designed to spotlight emerging voices worldwide. The companies start by highlighting more than 40 creators around the world.

• Substack has added additional tools to create 'voiceovers’, text-to-speech or audio embeds to posts.

• RØDE has released v1.0.4 firmware for the RØDECaster Pro II.

• James Burtt from Phonic Agency highlights what genre works, and what doesn’t, on Spotify - according to his own agency’s data.

• Podcast Movement has published the full 2022 schedule for the August event in Dallas.

• The Writers Guild of America East’s Audio Alliance, which aims to represent writers of scripted podcasts, is running a Town Hall meeting tonight from 8pm Eastern.

• The Reasons to be Cheerful podcast is doing a live show in London on Sun Jul 17.

Moves and hires

• At NPR, Yolanda Sangweni has been promoted to VP of Programming and New Content Development. She joined NPR in 2020, moving from Luminary.

• Futuro Media has announced two additions on the editorial team along with a number of staff promotions.

Tips and tricks - with RedCircle

• Pacific Content discuss how to partner with successful podcasts to promote your brand.

• Acast writes about how to monetise, and grow, a podcast. It’s necessarily a little biased towards the company, but still offers some useful tips.

Podcast News - with Post Script Media

From Post Script Media: In the latest episode of The Carbon Copy: Every minute, 12 central air-conditioning units are installed in homes across America. That’s 18,000 per week. Turning those one-way AC units into two-way heat pumps could help electrify millions of homes every year. A new federal bill could be the answer and change the game for home electrification in America.

Class Action with Katie Phang tracks a diverse cast of outstanding law students who are battling it out in mock trial competitions across the country. Upstart law teams from Texas, New York and South Dakota are vying for a national championship - we’re promised the chance to follow these “lovable lawyers”. It’s produced by Sound Argument and iHeart Media.

Abortion rights podcast Ordinary Equality is back for a new season. Hosts Kate Kelly and Jamia Wilson ask: what now? What does resisting bans and seeking care look like in a world without federal protection of abortion access? How can we build community and support the most vulnerable? And, how are abortion providers in states where abortion was already severely restricted working around the system?

Find more podcasts, and add your show

Podcast ads in the wild



Olivia Bruce sends us these posters for Mother Country Radicals, the latest podcast from Crooked Media and Audacy. It had its world premiere at Tribeca Festival last week. One of the posters has a QR code to the show; the other, quotes from it.

Advertising for podcasts help grow the whole medium - so if you’ve spotted any (or responsible for some), just hit reply and send us a nice picture.