“Big tech is bad for podcasting” - Laporte
Companies like Spotify and Amazon are “ultimately bad for podcasting,” according to “Chief TWiT” and longtime podcaster Leo Laporte. Speaking in today’s Podnews Weekly Review, he says: “Their complete model is to get you to listen in their app so that they know everything about you. They know exactly what you listen to, when you listen to it, how many times you listen to it, and which ads are listened to, and they want to sell that information … Advertisers foolishly, I think, want that information.” You can hear his interview in full.
SiriusXM released its financial results for 2022. Off-platform ad revenue was up 34% to $475mn for the year, “with podcasting driving most of this growth”. Overall results for the company were mixed; Pandora saw 9% fewer monthly active users.
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Libsyn has signed a Canadian comedy podcast network and an NHL show to Libsyn’s AdvertiseCast.
Headliner points us to modified YouTube rules on effing swearing, after some flipping great feedback from platform creators.
The BBC’s trial of making some shows exclusive to BBC Sounds for the first 28 days, announced more than a year ago, is still underway. We’re told to expect an update later this Spring.
Data: How many podcasts have trailers in their feeds? Podnews looked at 362,324 podcasts feeds in our sample over the last three months: just 50,096 of them (14%) have a trailer marked in their feed. Trailers are given special promotion within many podcast apps, and can be an ideal way to help potential listeners understand what your show is about. Here’s some advice from Apple Podcasts and from Pacific Content: your podcast host has a special setting for one.
Tips and tricks - with Podcast Movement Evolutions
- Need numbers to show people how big podcasting is really? Help yourself to our slide deck.
Podcast data for Feb 3
- #1 in Apple Podcasts: US: New Heights with Jason and Travis Kelce (Wave Sports + Entertainment) GB: The Therapy Crouch (Therapy Crouch)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) GB: Harley Quinn and The Joker: Sound Mind (Warner Bros. / Spotify Studios)
- Over the last week:
215,190 podcasts published at least one new episode.
That’s up 2.6% weekly; up 19.7% monthly.Data: Podcast Index
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