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Apple Podcasts helps new listeners and long-time ones

LISTEN · · 3.2 minutes to read
  • Apple has released iOS and iPadOS 15.2, as well as new versions of watchOS and tvOS. There are new features within Apple Podcasts to help new and long-time listeners.

    • Listeners who open Apple Podcasts for the first time (or haven’t yet listened to any shows) will now discover curated channels, shows, and episodes on the Listen Now tab. As they follow and play shows, Listen Now will become even more personalised, we’re told. (Here’s the form to suggest promotion of your show on Apple Podcasts).
    • Listeners can also now remove all downloads if they want to free up device storage. In Apple Podcasts, navigate to Library > Downloaded > “…” > “Remove All Downloads.”
  • First look: Acast and Nielsen will release data today showing US podcast fans are spending even more time listening to podcasts. The data also says 73% of podcast listeners take action after hearing an ad, with 55% saying they have a more positive opinion about brands who advertise on their favourite podcasts. The data will be presented today in an AdWeek Spotlight Event.

  • Are charts still being manipulated? While Apple Podcasts say that their charts are based on a mix of new follows, playback activity and completion rate, a media lecturer at Cardiff Metropolitan University has made it to #4 in the sports category and #50 overall - without increasing his number of downloads at all.

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