Apple Podcasts grew podcast listening most in 2019
December 26, 2019 · 2.3 minutes to read
In Libsyn’s The Feed, Rob Walch shared growth stats for Libsyn-hosted podcasts in Jan-Oct 2019. Listening on Apple Podcasts increased by 13.1%; but since Apple Podcasts accounts for 58% of all podcast listens, that growth accounts for 44.5% of total podcast growth in 2019. Listening to podcasts on Spotify doubled in 2019, accounting for 39.5% of total podcast growth. We reported on Libsyn’s overall podcast app market share numbers in late November; Walch also clarified that almost all Libsyn shows are now on Spotify.
The BBC says that there was a record amount of podcast listening on BBC Sounds, the Corporation’s audio app, in 2019. The Global News Podcast was downloaded or played more than 145m times in the UK and around the world this year.
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A Dutch true-crime podcast from the Netherlands Police has resulted in fifteen new leads.
Podchaser are keen for more integrations with other services, and are asking for votes for which tools to integrate with next. (We’re on the list - and are up for any integration!)
Eric Nuzum says, in a prediction piece, that “creating knockoffs is the wrong approach, and there’s a ton of it happening now. It’s riding the momentum of the podcast boom without actually contributing much to it.”
Ratings and reviews don’t affect rankings in Apple Podcasts, we reported yesterday. Here are some of the responses we had:
Nobody has ever claimed that the total number of reviews has an impact on the charts. Rather, just like everything else on Apple Podcasts (subscribes, plays, views), the theory (strongly encouraged by vague comments from Apple employees) goes that it’s the rate of reviews, in a short / given time frame. Part of why new shows do better in the charts, relatively speaking (unless you’re a blockbuster show). That having been said, I would love to see a study that looks at that (rate of reviews, as opposed to total amount) to either debunk or confirm it.
This is not true for Podchaser. Ask for reviews on Podchaser to move up our charts (they’ll also show up in The Feed for everyone to see and discover).
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|Business Planning, Apple Podcasts, Apple|
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