Anchor goes away: Spotify make big changes
At the Stream On event in Los Angeles CA, USA on Wednesday (transcript), Spotify made a number of announcements.
Anchor, the free podcast host, is now called Spotify for Podcasters. The new podcast hosting service from Spotify includes automated ads (US-only, invite-only), and podcast subscriptions (in 34 markets). Spotify will now allow any podcaster to use Q&A and polls - wherever they’re hosted.
The company announced an expanded video podcasts lineup, a return of a Gotham City-themed podcast, and new exclusives including The Comment Section.
Spotify revealed their latest interface, a vertically-scrolling way to discover new shows (and music, including video clips). Spotify has also unveiled Autoplay for Podcasts - when a podcast ends, another relevant episode that fits your taste will automatically play. (As our Editor will reveal later on Thursday at Podcast Movement, Spotify has the lowest figure for per-person podcast consumption in the industry: these automated plays will significantly change that).
NPR has joined the Spotify Audience Network. Spotify is also partnering with Patreon.
A video “celebrating podcast creators” includes Joe Rogan saying how much he’s enjoyed being on Spotify. The first promotion of Rogan for some time by the company, it could, perhaps, be read as a suggestion that he’ll renew his contract later this year.
Spotify Hi-fi, announced in February 2021, has still not been launched.
News That Isn’t Spotify
Podbean has announced a new invitation-only VIP platform for podcasters with larger audiences, to connect them to the company’s ad marketplace.
Blubrry has released "the thrive bundle", an additional set of tools for all Blubrry customers available for an extra fee, including pre-roll advertising support and enhanced analytics.
Substack has come under fire for not giving free 301 redirects for RSS feeds. The company, which offers free podcast hosting, deletes 301 redirects if you delete your account with them.
Moves and hires
- Julie Adam has been named Executive Vice President and General Manager for Universal Music Canada. She had worked at Rogers for many years, and was behind the acquisition of branded podcast company Pacific Content.
Tips and tricks - with Phantom Producer
Podcast data for Mar 9
- #1 in Apple Podcasts: US: The Coldest Case In Laramie (Serial Productions & The New York Times) CA: The Coldest Case In Laramie (Serial Productions & The New York Times)
- #1 in Spotify: US: The Joe Rogan Experience (Joe Rogan) CA: The Joe Rogan Experience (Joe Rogan)
- Over the last week:
221,292 podcasts published at least one new episode.
That’s down 0.7% weekly; up 2.3% monthly.Data: Podcast Index
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