Anchor 'doubles the number of money-making podcasts'
January 17, 2019 · 1.9 minutes to read
Podcast host Anchor claims that the number of podcasts carrying ads doubled last month, thanks to Anchor Sponsorships. The company is also keen to point out that they power 40% of all new podcasts (and it’s estimated that they have 70,000 shows). However, according to recent data analysis seen by Podnews, over 93% of Anchor shows have already “podfaded”, and haven’t had a new episode in the last month. (Question: is it good to have over 60,000 abandoned shows from Anchor in podcast directories?)
What bitrate is everyone else using? And how loud are they ? To get a view of the industry, we’re now monitoring technical parameters like bitrate, filetype and LUFS values for recent podcasts. This page will update daily; we check a new podcast every hour. Thanks to our supporters for helping us do this.
Podtrac has released their monthly US podcast publisher rankings for December 2018. December’s a rogue month for stats, and most publishers saw fewer downloads; podcast downloads for the top ten publishers did show a 56% increase year-on-year (although we’re not sure how reflective this is of the industry as a whole).
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Podtrac’s current #4 podcast producer, Wondery is the focus of a Poynter article. Of interest: three Wondery podcasts are now available on American Airlines flights.
Spotify has added podcast recommendations - “you might also like” - to their podcast pages for some users. This was discovered by James of MySpotifyIdeas, a man who Spotify should be employing.
Podcast host Buzzsprout has added a redesigned podcast player for people who host with them.
Parcast have announced a new slate of weekly podcasts, and an expansion of their fiction podcast Mind’s Eye. The press release also claims 200% increases in downloads in 2018, and the company now boasts 18 writers and producers.
The New Statesman wants us to stop listening to podcasts.
The iHeart Podcast Awards are being held on Friday in Burbank CA, USA. Some nominees have apparently already been informed that they’ve not won. Still, saves them a trip.
Competition: Røde are giving away podcast stuff.
Job: Podcast and Video Editor for Glitch in New York NY, USA.
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