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Voice control could be the future of in-car radio: new research

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Zürich, Switzerland—Adding voice control to a hybrid car radio (DAB/FM/Internet) could make it easier to use and safer to operate while driving, according to new research conducted in partnership by Radioplayer and Digital Radio UK. On average, drivers glanced away from the road twice to find a new station using voice control, compared to thirteen times when using a touchscreen radio, during a thirty-minute on-road test.

The research was unveiled for the first time today (Thursday September 30th) by Radioplayer MD, Michael Hill, at the Radio Days event in Switzerland, where he was appearing as part of the launch of Radioplayer Switzerland.

Radioplayer and Digital Radio UK, who are working together with the aim of ensuring radio’s place in the dashboards of the future, collaborated on the research to test the supposition that voice-control reduces driver distraction. A report into the methodology and results, including video reaction from the participants, is available here.

Nine participants were selected to represent a range of demographic groups. They were taken through a series of detailed tasks while driving a car on a specially designed test track. Several video cameras were used to record their reactions, including eye movements. Although the sample size was relatively small, some clear trends emerged across all participants:

The research also produced several interesting qualitative conclusions:

Michael Hill, MD and Founder of Radioplayer, said: “From all our recent experience of voice-control, we’d built up a series of assumptions about how it could work in-car. These new structured trials taught us a huge amount about how drivers could use voice in real-world situations. We’ll now take those lessons into our own prototyping work, which we’ll be sharing with car companies shortly.”

Laurence Harrison, Market Development Director, Digital Radio UK, said: “We have been working hard with car manufacturers to improve the user experience of digital radio in connected cars. This research suggests that adding voice-control to work with a multiplatform hybrid radio (DAB/FM/Internet) is the logical next step and will inform future discussions with our automotive partners.”

The tests were conducted in a realistic driving situation, using a moving car, in an environment which provided serviceable roads with no other traffic. An Amazon Echo Dot was integrated into the car’s center console and wired into the media system, and internet connectivity was provided with a ‘mifi’ hotspot.

Nine drivers, representing a range of ages, radio listening habits and prior experience of voice- control, were recruited. Each driver was asked to tune to a national station and a local station on the DAB radio screen, then tune to the same stations using voice control, and then explore more advanced radio features using voice control. There were two facilitators sitting in the car during the test, one asking questions and the other taking notes, and each driver was interviewed in-depth about their experiences after each test run.

Towards the perfect car radio: The methodology and findings of Radioplayer and Digital Radio UK’s joint research is available here.

About Radioplayer

Radioplayer is the industry’s shared radio platform, backed in the UK by the BBC, Global, Bauer and Radiocentre. The non-profit operation launched in the UK in 2011 and has now rolled out across nine countries including Switzerland, Germany, Canada, Ireland, Norway, Belgium, Austria, and Peru.

About Digital Radio UK

Digital Radio UK works with Government, broadcasters, manufacturers, retailers, and a wide range of stakeholders to make digital radio the natural choice at home, in car and on the move, and to help secure UK radio’s digital future. Digital Radio UK’s Board comprises representatives from the BBC, Radiocentre, Arqiva, Global, Bauer Media and techUK.

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