Swerve TV Launches Scott Galloway’s “The Prof G Channel” on The Roku Channel and Prime Video

Swerve TV, a leading operator of free ad-supported streaming television (FAST) channels, today announced the launch of The Prof G Channel, a new streaming destination built around the voice and perspective of popular podcaster Scott Galloway. The channel will debut May 5 on The Roku Channel, Prime Video, Plex, Zeam and Fawesome, with more platforms to be announced soon.

A best-selling author (Notes on Being a Man, The Algebra of Wealth, The Four), New York University professor of marketing, entrepreneur, and popular podcaster with over 8 million monthly listeners, Galloway is also the recent recipient of the 2026 Webby Award for his No Mercy / No Malice newsletter.

The Prof G Channel brings together Galloway’s signature mix of sharp analysis, candid commentary, and cultural insight in a 24/7 streaming format. The channel features a curated lineup of his most popular podcasts, including The Prof G Pod, covering business, tech and career advice; Pivot, which Galloway co-hosts with journalist and TV personality Kara Swisher; Raging Moderates with co-host and political strategist Jessica Tarlov; and Prof G Markets with business writer and analyst Ed Elson. In addition, the channel will include original segments and thematic programming across business, technology, and society.

“Scott has built one of the most trusted and compelling voices in business media,” said Steve Shannon, CEO of Swerve TV. “With the launch of The Prof G Channel, Swerve TV is aligning the company’s growth with the proliferation of podcasting and the increasing demand by streaming platforms for this content. Our first foray into podcast-themed channels is a dedicated, always-on destination that extends the reach of one of the most-popular podcasters’ to the FAST environment.”

“Most media companies are consolidating, premium-izing, and praying their subscriber numbers hold. At Prof G Media, we’re expanding distribution, and the most undervalued real estate in media right now is free, said Scott Galloway. “There’s a reason why the industry is finally paying attention to FAST — it’s about meeting viewers where they are. The Prof G Channel is us deciding that if we have something worth saying, we should make it as easy as possible for people to hear it. No friction. Maximum reach. That’s the whole game.”

An entrepreneur and investor in many businesses, Scott Galloway recently invested in Swerve TV’s Series A financing round. The funds have accelerated Swerve TV’s expansion beyond its flagship sports products (Swerve Combat and Swerve Sports) into personality-driven programming, leveraging its expertise in live content. The Prof G Channel is designed to appeal to a highly engaged audience interested in business, markets, technology, and cultural trends—making it an attractive environment for premium advertisers.