SuperAwesome and Tinkercast Announce New Podcast Advertising Partnership For Wow In The World

SuperAwesome, the leader in data, technology, and services for safely engaging Gen Alpha and Gen Z, today announces an exclusive advertising partnership with Tinkercast, the audio-first children’s media company behind Wow in the World – the #1 kids and family podcast globally.

SuperAwesome will serve as Tinkercast’s exclusive direct-sales advertising partner, connecting brands with Wow in the World’s millions of co-listening families across a premium, brand-safe environment, alongside Tinkercast’s other award-winning podcasts.

Created by Tinkercast and hosted by podcast pioneers Guy Raz (How I Built This) and Mindy Thomas (SXM’s Kid’s Place), who were both named among The Hollywood Reporter’s “50 Most Powerful Players in Kids Entertainment” in 2024, Wow in the World is the most listened to kids and family podcast of all time.

Wow in the World has expanded into a 360° franchise that connects laughter to learning through New York Times bestselling books, the first-ever podcast-based toy lines, and sold-out live shows across the U.S. Tinkercast podcasts have logged a staggering 300 million lifetime listens, with 5.7 million hours of listening in the past year alone.

“Tinkercast has set the bar for what great audio content sounds like”, said Jed Baker, Head of Audio at SuperAwesome. “Partnering with these highly talented creators and the most exciting brands means kids and families can continue to benefit from well-funded and engaging content. We can’t wait to help brands succeed with the highly attentive families listening to Tinkercast’s slate of quality, scaled shows.”

“We are thrilled to be partnering with Awesome Audio, the only platform solely dedicated to supporting and growing kids’ and families’ podcasts,” said Meredith Halpern-Ranzer, CEO and Co-Founder at Tinkercast. We have long admired the amazing team at SuperAwesome for their commitment to protecting Gen Z and Gen Alpha, and we look forward to growing new relationships with kids, families, and brands in ways that are authentic, trusted, and true to our shared missions.”

The deal introduces the leading podcast to Awesome Audio, the largest kids & family audio ecosystem delivering over 18 million listens per month across its shows. Through the partnership, SuperAwesome will connect Tinkercast’s audience with global brands, reaching an audience that includes 92% of parents who listen alongside their children.

This year is shaping up to be full of ‘WOW’ moments for Tinkercast. In addition to the 11th season of Wow in the World, which debuted on May 4, 2026, Tinkercast will also release a new season of their hit podcast game show, Two Whats?! And A Wow!, as a vodcast every Friday beginning May 8th, 2026.

As one of the first kids and family vodcasts, Two Whats?! And A Wow!: People Who Wow Edition will feature special guests - from celebrities that parents and kids love, to people with cool jobs, to real everyday kids. With each episode, kids and families will learn more about the guest and, more importantly, how to make real, human connections in an increasingly digital world.

Tinkercast will also expand its YouTube footprint with simulcast releases on both YouTube and podcast feeds of its top shows, including Wow in the World, Two Whats?! And A Wow! and Who, When, Wow!.

The partnership underscores SuperAwesome’s continued momentum in delivering the next generation of engagement for the next generation, bringing together premium content, trusted environments, and scale to help grow the youth digital ecosystem.

UTA brokered the partnership and represents Raz, Thomas, Tinkercast, and its programming.