RedCircle launches Mic Check, the first instant quality check for host-read ads

RedCircle today announced Mic Check, a first-of-its-kind AI tool designed to automatically review podcast ad reads for accuracy, tone, and freshness before they go live. Built directly into the RedCircle Advertising Platform (RAP), Mic Check listens to every uploaded host-read ad, compares it against the approved script or talking points, and provides creators with a performance score as well as human-like feedback instantly, before the ad ever airs.

The tool leverages insights from nearly one billion host-read ad impressions run through RedCircle’s platform to ensure every campaign meets brand standards while keeping the creative process fast and frictionless. It’s AI built to keep host-read ads human, helping creators sound their best and advertisers trust what goes live.

Unlike most AI tools in podcasting, Mic Check isn’t creating content, it’s improving it. RedCircle believes in strengthening the connection between real hosts and real brands. By pairing automation with the industry’s largest dataset of host-read ad impressions, Mic Check delivers accuracy and quality control without sacrificing authenticity.

“We believe the future of podcast advertising lies in real voices,” said Mike Kadin, CEO and Founder of RedCircle. “Mic Check uses AI to scale authenticity, not replace it. We’re proud to be the first ones to bring this level of speed, accuracy and confidence to the industry. It’s a game-changer!”

Mic Check also marks the beginning of RedCircle’s evolution towards a data platform. By capturing real-time data and performance signals from every campaign, the company is building an intelligence engine designed to predict performance, optimize creative, and help podcast advertising continue its growth as the top performance channel.