RedCircle
Podnews supporterAd sales and monetisation · Hosting platforms
Address: 
360 Pine St suite 700, San Francisco, CA 94104, USA
Host your podcast and grow your revenue
Website: redcircle.com
About RedCircle
RedCircle simplifies the process of podcast advertising for brands and creators. Built on nearly a billion host-read ad impressions, RedCircle’s platform helps brands scale host-read podcast ads across thousands of shows, giving brands reach and creators real revenue. This opens unprecedented access to authentic ad opportunities through data, automation and authentic storytelling.
Latest news
- Jul 28: Programmatic ads are fine - until they're not. Some companies are a little too "creative" with their categories, so they can slip past creator filters and you can get ads for things you don't want in your show. RedCircle has launched Mic Check for Programmatic Ads - a tool that checks programmatic ads have been properly categorised, so they don't get past your filters. The company estimates that 1 in 50 ads are miscategorized - and tell us that gambling ads often appear categorised as "financial planning" or "investing".
- May 21: New partners for Apple Podcasts HLS video were announced at The Podcast Show London - Firstory, Audioboom, RedCircle, and Blubrry.
- Apr 6: Is this a record? This RedCircle RSS feed contains 26,614 episodes. The Vietnamese-language podcast, which sounds AI-generated, has spent the last 305 episodes narrating a translation of First Immortal of Sword Dao, a Chinese novel published in 2025 by Xiao Jinyu.
- Dec 11, 2025: RedCircle has partnered with Audion to expand podcast advertising and revenue opportunities in Europe and the US.
- Nov 4, 2025: Everyone agrees that host-read ads work best on podcasts: but they’re hard to review for tone or accuracy without human beings listening to every ad to compare them to the script or to talking-points. One of the largest podcast ad platforms, RedCircle has launched Mic Check, an AI tool to give an instant quality-check for host-read ads, before the ad ever airs. The company calls it a tool for “scaling authenticity”.
Data credits: Google Maps, Podnews newsletter