RedCircle
Podnews supporterAd sales and monetisation · Hosting platforms
Address: 
360 Pine St suite 700, San Francisco, CA 94104, USA
Host your podcast and grow your revenue
Website: redcircle.com
About RedCircle
RedCircle simplifies the process of podcast advertising for brands and creators. Built on nearly a billion host-read ad impressions, RedCircle’s platform helps brands scale host-read podcast ads across thousands of shows, giving brands reach and creators real revenue. This opens unprecedented access to authentic ad opportunities through data, automation and authentic storytelling.
Latest news
- Nov 4: Everyone agrees that host-read ads work best on podcasts: but they’re hard to review for tone or accuracy without human beings listening to every ad to compare them to the script or to talking-points. One of the largest podcast ad platforms, RedCircle has launched Mic Check, an AI tool to give an instant quality-check for host-read ads, before the ad ever airs. The company calls it a tool for “scaling authenticity”.
- Sep 23: Until the company switched to Magellan AI for attribution data, RedCircle was missing information for about 25% of its campaign impressions, according to a new Magellan AI case study. The switch also helped RedCircle’s team shorten its setup time for campaigns from hours to minutes, the study claims.
- Aug 22: RedCircle publishes: “Taylor Swift’s Podcast Mic Drop: 3 Reasons It Should Change the Way Advertisers Think”
- Mar 28: Simplecast and RedCircle announced a partnership earlier in the year for optimised ad insertion, claiming 21% improved ad delivery over traditional VAST integrations. It means podcasters hosting with Simplecast Professional can now find advertisers through RedCircle without switching hosting platforms. You can join the OpenRAP waitlist here.
- Jan 9: RedCircle cover how to get your podcasts distributed for maximum reach.
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