Podstock
Podstock helps networks and creators operate multi-platform podcast businesses.
Website: podstock.io
About Podstock
Podstock is the leading multi-platform analytics and management solution built to help podcast companies scale smarter. Trusted by powerhouse networks and publishers, Podstock unifies data, simplifies operations, and unlocks new revenue opportunities across every distribution channel. As podcasting continues to expand beyond audio—onto YouTube, Spotify, connected TV, and social video—Podstock empowers publishers, networks, and creators to track, manage, and monetize their content seamlessly. With Podstock, the future of podcasting isn’t fragmented—it’s connected.
Latest news
- Aug 20: "The previous definition of a view will now be called an 'engaged view'", says YouTube in its announcement. But even for long-form videos, these numbers are actually not the same. You can compare both the existing "views" and "engaged views" numbers in YouTube Studio - and when we did that for our tiny YouTube channel, the numbers were different. Michael Paretsky from Podstock analyzed 300,000 YouTube podcast episodes to discover that "engaged views" is 7% lower than the existing "view" count; and for some shows, there was much more of a significant difference. "For some shows, this change will be a rounding error. For others, it could be a major commercial event," he said.
- May 12: Spotify Streams Drive 1.5x More Consumption Time Than YouTube for Podcasts, New Podstock Data Shows - New analysis finds more time spent on Spotify, but reveals a key tradeoff: higher discoverability reduces time spent PRESS RELEASE
- May 12: Spotify drives 1.5x more podcast consumption than YouTube, according to new data from Podstock. However, part of that is due to discovery tools and reach for new audiences - new listeners lower average time spent per stream. The data, based on thousands of different podcast episodes, highlights the increasingly multiplatform world of podcasting.
- Mar 10: Analytics and management solution Podstock has launched Agent, an AI-powered assistant for podcast operation teams. The tool can onboard new podcasts, build inventory calendars and generate media plans for advertisers.
- Mar 10: Podstock Launches ‘Agent’, an AI Assistant for Podcast Analytics & Operations - The first agentic solution for podcast businesses brings leading edge AI automation to analytics, planning, and campaign execution PRESS RELEASE
Data credits: Podnews newsletter