Podscribe Launches Watchlists to Help Advertisers & Networks Stay Up To Date on Market Movement

Podscribe, the leading independent measurement and verification platform for audio advertising, today announced the launch of Watchlists, a new feature designed to help advertisers, agencies, and publishers track key podcasts and advertisers more efficiently and get email alerts when something changes.

Watchlists: Track Shows and Advertisers That Matter

As podcast and audio ecosystems grow more complex, keeping track of relevant shows, advertisers, and category movement has often required repeated searches and manual check-ins.

With Watchlists, Podscribe introduces a curated, automated way to follow key podcasts and brands and receive alerts when meaningful changes occur, such as new advertisers appearing on a competitive show or competitor brands expanding into new shows.

Get notified when it matters most:

• New advertisers appear on competitive shows on your shows watchlist → Publishers can identify fresh demand on competitive shows and reach out early.
• Tracked advertisers in your advertiser watchlist show up on new shows → Advertisers can see how competitors are testing, expanding, or shifting their podcast strategies

“Audio moves fast, and staying informed should be easier,” said Pete Birsinger, Founder & CEO of Podscribe. “Watchlists let teams define what matters to them and trust Podscribe to surface the moments that deserve attention.”

Built for Scalable Research and Planning

Whether tracking competitor advertisers, shortlisting shows for an upcoming buy, or monitoring category trends, Watchlists help teams stay organized and informed with less effort.

Coming Soon

Podscribe plans to expand Watchlists with the ability to subscribe to new and rising advertisers, notifying users as brands enter the market and activity accelerates.

Availability

Watchlists are now live in the Podscribe dashboard. To learn more, visit the Podscribe blog.