Podscribe Now Has Automated Social Engagement Tracking

Podscribe, the leading independent podcast attribution and analytics platform, today announced expanded social media measurement capabilities that give advertisers a more complete view of cross-channel campaign performance. The new functionality automatically tracks social media engagement—including likes, comments, and views—across Instagram, TikTok, and YouTube, alongside podcast campaign reporting.

As podcast advertising increasingly extends beyond audio into creator-led social media sponsorships, advertisers need unified reporting that captures the full impact of their investments. With this release, Podscribe automatically finds and tracks sponsored social posts associated with podcast campaigns, eliminating manual setup and bringing campaign engagement metrics into the same reporting workflow as attribution and conversion data.

What’s New

Starting this month, July 2026, Podscribe will automatically scan shows with linked social media accounts associated with podcast campaigns and surface qualifying sponsored posts directly within the dashboard. Advertisers can immediately view engagement metrics without requiring additional implementation or configuration.

Key capabilities include:

• Automatic social post discovery for podcast campaigns across linked creator accounts.
• Engagement reporting including likes, comments, and views from Instagram, TikTok, and YouTube.
• Unified reporting that combines social engagement metrics with attribution and conversion data in the By Campaign report.
• Support for standalone social campaigns, allowing advertisers to create Instagram, TikTok, or other social-only campaigns directly within Podscribe.
• Simulcast campaign measurement, providing a centralized view of campaigns running across podcast, video, and social channels.

Publishers can also work with Podscribe to ensure their shows’ social channels are properly linked for automatic tracking by reaching out to adops@podscribe.com .

Measuring the Full Impact of Creator Campaigns

As advertisers increasingly invest in integrated creator partnerships spanning podcasts, YouTube, and social media, campaign reporting has become fragmented across multiple platforms.

Podscribe’s expanded social engagement reporting helps advertisers understand both audience interaction and business outcomes in a single platform. Connecting engagement signals with attribution metrics to provide a more comprehensive view of campaign performance.

Availability

Beginning July 2026, this feature is available to Podscribe customers directly within the Podscribe platform. For more information or to request a demo, visit podscribe.com or contact partnerships@podscribe.com.